{"schemaVersion":"jobsearcher.job.v1","id":"dc6f03517b4e7bba0c706dec","url":"https://jobsearcher.com/jobs/dc6f03517b4e7bba0c706dec","canonicalUrl":"https://jobsearcher.com/jobs/dc6f03517b4e7bba0c706dec","title":"Senior Manager, Data Analytics","description":"Senior Manager, Data Analytics\r\nFull Time (AK) - Opelika, AL\r\nWe are looking for an analytically rigorous and commercially minded Senior Manager of Data Analytics to lead the measurement, reporting, and insight generation across our direct-to-consumer channels and business divisions. This senior individual contributor and team leadership role sits at the center of how our automotive DTC business understands its performance—translating complex, multi-source data into clear strategic recommendations that drive smarter decisions across marketing, sales, operations, and divisional leadership.\r\nKey Responsibilities\r\nDefine and own the analytics strategy for all DTC channels—website, configurator, online sales, paid media, CRM, and retail or field touchpoints—ensuring a consistent and reliable measurement framework.\r\nBuild and maintain a divisional analytics model that allows leadership to understand performance at both the enterprise level and within individual product lines, regions, or business units.\r\nDevelop a rolling analytics roadmap that prioritizes the business questions and builds toward greater predictive and prescriptive capability over time.\r\nOwn performance measurement across all DTC channels, providing a unified view of how each channel contributes to pipeline, leads, and sales.\r\nCreate attribution models that reflect the complexity of the automotive purchase journey, and monitor and report on digital funnel performance from awareness to closed sales.\r\nWork with paid media and performance marketing teams to develop a test-and-learn measurement framework and ensure experiments are properly structured and statistically valid.\r\nDevelop divisional scorecards and reporting cadences that give each business unit a clear view of performance across revenue, acquisition, retention, and channel contribution.\r\nAnalyze channel efficiency and cost-per-acquisition at a granular level, identifying where spend generates return.\r\nBuild competitive intelligence frameworks that track how each division performs relative to market trends and competitor positioning.\r\nDevelop ad-hoc data tables and reports in BI.\r\nDefine data governance standards for channel and divisional reporting, including metric definitions, data ownership, and refresh cadences.\r\nEstablish a regular insight communication rhythm—weekly snapshots, monthly deep dives, and quarterly reviews—to surface opportunities and risks.\r\nBuild self-service reporting capabilities that empower teams to answer day-to-day questions without always needing the analytics team.\r\nManage CXM Data Analyst(s), setting clear objectives and building processes that allow the analytics function to scale alongside the business.\r\nFoster strong relationships with stakeholders across marketing, sales, product, finance, and divisional leadership, positioning analytics as a strategic partner.\r\nQualifications\r\nBachelor's degree in business, marketing, information technology, psychology, or a related field.\r\nMinimum 5 years in eCommerce, product management, or a related field, with at least 3 in a hands-on operational role managing DTC or retail eCommerce channels.\r\nProven experience acting as a liaison between business and technical teams to deliver successful digital product outcomes.\r\nExperience working within an Agile framework, contributing to collaborative story writing and cross-functional sprint planning.\r\nSkills\r\nStrong understanding of eCommerce platforms (e.g., Shopify, BigCommerce) and retail best practices.\r\nProficiency in product management tools (e.g., Jira, Confluence) and data-driven decision-making.\r\nExcellent communication and collaboration skills across business and technical stakeholders.\r\nConfident decision-making ability, balancing independence and teamwork.\r\nDemonstrated adaptability to changing processes, priorities, and organizational structures.\r\nAbility to identify opportunities for efficiency and process improvement.\r\nPreferred Skills\r\nExperience with automotive aftermarket products or related industries.\r\nFamiliarity with UX/UI design principles and customer journey optimization.\r\nKnowledge of emerging trends in eCommerce and digital retail.\r\nBenefits\r\nCompetitive salary and benefits package.\r\nCompetitive medical, dental, and vision coverage starting day one.\r\n401(k) with company match.\r\nPaid time off and paid holidays.\r\nEmployee Assistance Program (EAP).\r\nCompany-paid life and short-term disability insurance.\r\nEmployee discounts on Holley Performance Brands products, events, and partnerships.\r\nEducation assistance program.\r\nHolley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.\r\nJ-18808-Ljbffr","company":"Flowmaster","rawCompany":"flowmaster","city":"Opelika","state":"AL","isRemote":false,"isActive":false,"createdAt":"2026-06-25T00:42:33.664Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"15-2051.01","title":"Business Intelligence Analysts","slug":"business-intelligence-analysts"}],"industries":[{"code":"441110","title":"New Car Dealers","slug":"new-car-dealers"},{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"455110","title":"Department Stores","slug":"department-stores"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Senior Manager, Data Analytics","description":"Senior Manager, Data Analytics\r\nFull Time (AK) - Opelika, AL\r\nWe are looking for an analytically rigorous and commercially minded Senior Manager of Data Analytics to lead the measurement, reporting, and insight generation across our direct-to-consumer channels and business divisions. This senior individual contributor and team leadership role sits at the center of how our automotive DTC business understands its performance—translating complex, multi-source data into clear strategic recommendations that drive smarter decisions across marketing, sales, operations, and divisional leadership.\r\nKey Responsibilities\r\nDefine and own the analytics strategy for all DTC channels—website, configurator, online sales, paid media, CRM, and retail or field touchpoints—ensuring a consistent and reliable measurement framework.\r\nBuild and maintain a divisional analytics model that allows leadership to understand performance at both the enterprise level and within individual product lines, regions, or business units.\r\nDevelop a rolling analytics roadmap that prioritizes the business questions and builds toward greater predictive and prescriptive capability over time.\r\nOwn performance measurement across all DTC channels, providing a unified view of how each channel contributes to pipeline, leads, and sales.\r\nCreate attribution models that reflect the complexity of the automotive purchase journey, and monitor and report on digital funnel performance from awareness to closed sales.\r\nWork with paid media and performance marketing teams to develop a test-and-learn measurement framework and ensure experiments are properly structured and statistically valid.\r\nDevelop divisional scorecards and reporting cadences that give each business unit a clear view of performance across revenue, acquisition, retention, and channel contribution.\r\nAnalyze channel efficiency and cost-per-acquisition at a granular level, identifying where spend generates return.\r\nBuild competitive intelligence frameworks that track how each division performs relative to market trends and competitor positioning.\r\nDevelop ad-hoc data tables and reports in BI.\r\nDefine data governance standards for channel and divisional reporting, including metric definitions, data ownership, and refresh cadences.\r\nEstablish a regular insight communication rhythm—weekly snapshots, monthly deep dives, and quarterly reviews—to surface opportunities and risks.\r\nBuild self-service reporting capabilities that empower teams to answer day-to-day questions without always needing the analytics team.\r\nManage CXM Data Analyst(s), setting clear objectives and building processes that allow the analytics function to scale alongside the business.\r\nFoster strong relationships with stakeholders across marketing, sales, product, finance, and divisional leadership, positioning analytics as a strategic partner.\r\nQualifications\r\nBachelor's degree in business, marketing, information technology, psychology, or a related field.\r\nMinimum 5 years in eCommerce, product management, or a related field, with at least 3 in a hands-on operational role managing DTC or retail eCommerce channels.\r\nProven experience acting as a liaison between business and technical teams to deliver successful digital product outcomes.\r\nExperience working within an Agile framework, contributing to collaborative story writing and cross-functional sprint planning.\r\nSkills\r\nStrong understanding of eCommerce platforms (e.g., Shopify, BigCommerce) and retail best practices.\r\nProficiency in product management tools (e.g., Jira, Confluence) and data-driven decision-making.\r\nExcellent communication and collaboration skills across business and technical stakeholders.\r\nConfident decision-making ability, balancing independence and teamwork.\r\nDemonstrated adaptability to changing processes, priorities, and organizational structures.\r\nAbility to identify opportunities for efficiency and process improvement.\r\nPreferred Skills\r\nExperience with automotive aftermarket products or related industries.\r\nFamiliarity with UX/UI design principles and customer journey optimization.\r\nKnowledge of emerging trends in eCommerce and digital retail.\r\nBenefits\r\nCompetitive salary and benefits package.\r\nCompetitive medical, dental, and vision coverage starting day one.\r\n401(k) with company match.\r\nPaid time off and paid holidays.\r\nEmployee Assistance Program (EAP).\r\nCompany-paid life and short-term disability insurance.\r\nEmployee discounts on Holley Performance Brands products, events, and partnerships.\r\nEducation assistance program.\r\nHolley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.\r\nJ-18808-Ljbffr","datePosted":"2026-06-25T00:42:33.664Z","dateModified":"2026-06-25T00:42:33.664Z","hiringOrganization":{"@type":"Organization","name":"Flowmaster","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Opelika","addressRegion":"AL","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"dc6f03517b4e7bba0c706dec"},"url":"https://jobsearcher.com/jobs/dc6f03517b4e7bba0c706dec"}}