Brand Content Lead

About DEENINDEENIN is building the future of Muslim lifestyle products.From The Wudhu Socks to travel, hygiene, prayer, and family-focused products, our mission is to create products that make everyday Islamic living easier, more accessible, and more enjoyable.Today, our products have reached customers in more than 50 countries and we're looking for someone to help us tell that story.The RoleWe're looking for a Brand Content Lead to help shape and grow DEENIN's social media presence across platforms.This is not simply a content scheduling role.We're looking for someone who understands internet culture, storytelling, community building, and how brands become relevant.You will help identify trends, create content opportunities, guide creative direction, and work with our internal team to execute content that drives awareness, engagement, and growth.ResponsibilitiesDevelop and manage DEENIN's content strategyIdentify emerging social media trends and opportunitiesCreate content concepts and campaign ideasWork with designers, creators, and video editorsManage content calendarsImprove brand consistency across channelsSupport product launches and seasonal campaignsMonitor performance and provide recommendationsBuild systems for scalable content creationIdeal Candidate3+ years of social media, content, or brand experienceStrong understanding of Instagram, TikTok, YouTube Shorts, and emerging platformsExcellent communication and storytelling skillsStrong creative instinctsExperience working with consumer brandsOrganized and highly proactiveBonus Points:Experience with ecommerce brandsUnderstanding of Muslim audiences and communitiesExperience growing creator-led brandsCompensationCompetitive hourly or monthly compensationFlexible remote schedulePotential equity participation for exceptional long-term contributorsWhy Join?You'll have the opportunity to help shape one of the fastest-growing Muslim lifestyle brands while working directly with the founder and leadership team.