Direct Marketing Analyst
About the RoleDeinde Financial (dba Integra Credit) is hiring a Direct Marketing Analyst manage and optimize our direct customer acquisition program. This role blends hands-on campaign execution with analytical problem-solving and continuous testing. You will work closely with senior marketing leadership and cross-functional partners to improve conversion, reduce friction, and scale profitable growth across direct marketing channels. This role is ideal for someone who wants to build deep expertise in lifecycle marketing, experimentation, and performance analytics. Job Responsibilities Execute and manage direct marketing campaigns across channels, including direct mail, email, SMS, and outbound communicationsMonitor and report on key performance indicators tied to conversion, cost, and customer outcomesDesign, implement, and analyze A/B and multivariate tests across the customer lifecycleIdentify points of friction in the customer journey and propose data-backed improvementsPartner cross-functionally with Data Science, Product, Risk, and Compliance to drive executionBuild concise presentations that communicate performance, insights, and recommended actionsSupport compliance reviews and audits related to direct marketing activityContribute ideas that measurably improve revenue and customer experience What Success Looks LikeFirst 90 days: Learn channel mechanics, reporting, and compliance requirements. Independently manage assigned campaigns.12 months: Own testing roadmaps and optimization initiatives that improve volume, CAC, and conversion.24 to 36 months: Lead major channel strategies, mentor junior team members, or expand scope into new lifecycle initiatives. Who Thrives in This RoleYou are curious about why results change, not just what changedYou enjoy experimentation and iterative improvementYou are comfortable balancing speed with accuracy and complianceYou want to see a clear link between your work and business outcomes QualificationsTwo to five years of experience in marketing, analytics, lifecycle marketing, or a related roleStrong Excel or analytical tool proficiencyFunctional SQL knowledge or a strong interest in developing itAbility to translate data into clear recommendationsStrong attention to detail and project management skillsComfort working in a fast-paced, highly accountable environment EducationBachelor’s degree required. Business, finance, economics, or marketing preferred. Compensation and BenefitsSalary: $75,000 to $100,000 per yearCompetitive salary with performance-based growthMedical, dental, vision, and 401k with company matchHybrid work environment based in ChicagoMeaningful ownership, executive exposure, and long-term growth opportunities Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Job Type: Full-timehttps://www.deindefinancial.com/https://www.integracredit.com/