{"schemaVersion":"jobsearcher.job.v1","id":"d90bcd87d9b64f5b27bd52de","url":"https://jobsearcher.com/jobs/d90bcd87d9b64f5b27bd52de","canonicalUrl":"https://jobsearcher.com/jobs/d90bcd87d9b64f5b27bd52de","title":"PPC Strategist - Remote","description":"About Us\n\nRelentless Digital is a fast-growing digital marketing agency built for HVAC, plumbing, and electrical contractors. We don’t do cookie-cutter. Our results speak for themselves, and our core values drive every decision we make. We specialize in Google Business Profile management, SEO, paid media, and marketing automation—serving blue-collar businesses with white-glove service.\n\nAccolades:\n\n2025 Inc Best Workplaces\n#217 on the 2024 Inc. 5000 list\n98% Client Retention Rate\n\nOur Core Values:\n\nBe relentless.\nLead with integrity.\nMake it happen.\nMake an impact.\nBold yet humble.\n\nAbout the Role\n\nWe are seeking a highly analytical and results-driven PPC Strategist to help manage our clients Google Ads campaigns, focusing exclusively on high-quality lead generation. The ideal candidate has a proven track record of maximizing ROI by optimizing bidding strategies, conducting in-depth keyword research, writing compelling ad copy, and meticulously segmenting audiences to drive qualified leads for our home services clients.\n\nKey Responsibilities\nCampaign Management: Manage all facets of Google Ads campaigns, including daily budget oversight, bid management, negative keyword lists, and campaign settings.\nOptimization & Testing:\nImplement A/B testing protocols for ad copy, headlines, descriptions, and extensions to continuously improve Click-Through Rates (CTR) and Quality Score.\nPerform ongoing testing of landing pages (in collaboration with the web team) to optimize conversion rates.\nUtilize conversion data and CRM data to understand the full-funnel performance of leads and optimize campaigns for high quality leads.\nConduct quarterly strategic calls with account managers and clients to review performance, discuss market trends, and collaboratively plan the next quarter's PPC strategy and budget allocation.\nReporting: Distribute weekly and monthly performance reports, presenting key insights, strategic recommendations, and clear next steps to our account management team.\nCollaboration: Work closely with the account managers, sales, and web development teams to ensure alignment on messaging, landing page experience, and lead qualification processes.\n\nRequired Qualifications\n2+ years of direct, hands-on experience managing Google Ads campaigns focused on Lead Generation.\nMinimum 2 years of experience working specifically at a digital marketing or PPC agency.\nProven experience managing campaigns for non-e-commerce businesses, with a strong emphasis on driving form submissions, calls, or appointments (Lead Generation, not solely e-commerce).\nExpert-level proficiency in Google Ads interface and Google Ads Editor.\nDemonstrated experience with advanced bidding strategies and Conversion Tracking implementation.\nStrong analytical skills with the ability to interpret complex data and make data-driven decisions.\n\nPreferred Qualifications\nExperience managing PPC campaigns for Home Service businesses (e.g., HVAC, plumbing, roofing, cleaning, etc.) or similar local service-based industries.\nGoogle Ads Certification (Search, Display, Measurement).\nExperience with other PPC platforms (e.g., Microsoft Ads).\nFamiliarity with CRM systems (e.g., Salesforce, HubSpot, GHL).\n\nWhat We Offer\nCompetitive salary based on experience\n10 PTO days in year 1, 15 PTO days in year 2\nPaid holidays and health/dental insurance\nSimple IRA with 3% company match\nLeadership opportunity in a high-growth, award-winning agency\nAutonomy, flexibility, and a no-BS work environment\n\nReady to Build Something Great?\n\nApply below if you're ready to make a real impact in the home service marketing space.\n\nRequirements\nWork Hours: 40 to 40 hours work\nRequired Education: High school or equivalent\nRequired Experience: Experienced(2) years\n\nPay: $50,000.00 - $65,000.00 per year","company":"Relentless Digital","rawCompany":"relentless digital","isRemote":true,"isActive":false,"createdAt":"2026-08-28T10:18:41.623Z","occupations":[{"code":"11-2011.00","title":"Advertising and Promotions Managers","slug":"advertising-and-promotions-managers"},{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"}],"industries":[{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"},{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"},{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"PPC Strategist - Remote","description":"About Us\n\nRelentless Digital is a fast-growing digital marketing agency built for HVAC, plumbing, and electrical contractors. We don’t do cookie-cutter. Our results speak for themselves, and our core values drive every decision we make. We specialize in Google Business Profile management, SEO, paid media, and marketing automation—serving blue-collar businesses with white-glove service.\n\nAccolades:\n\n2025 Inc Best Workplaces\n#217 on the 2024 Inc. 5000 list\n98% Client Retention Rate\n\nOur Core Values:\n\nBe relentless.\nLead with integrity.\nMake it happen.\nMake an impact.\nBold yet humble.\n\nAbout the Role\n\nWe are seeking a highly analytical and results-driven PPC Strategist to help manage our clients Google Ads campaigns, focusing exclusively on high-quality lead generation. The ideal candidate has a proven track record of maximizing ROI by optimizing bidding strategies, conducting in-depth keyword research, writing compelling ad copy, and meticulously segmenting audiences to drive qualified leads for our home services clients.\n\nKey Responsibilities\nCampaign Management: Manage all facets of Google Ads campaigns, including daily budget oversight, bid management, negative keyword lists, and campaign settings.\nOptimization & Testing:\nImplement A/B testing protocols for ad copy, headlines, descriptions, and extensions to continuously improve Click-Through Rates (CTR) and Quality Score.\nPerform ongoing testing of landing pages (in collaboration with the web team) to optimize conversion rates.\nUtilize conversion data and CRM data to understand the full-funnel performance of leads and optimize campaigns for high quality leads.\nConduct quarterly strategic calls with account managers and clients to review performance, discuss market trends, and collaboratively plan the next quarter's PPC strategy and budget allocation.\nReporting: Distribute weekly and monthly performance reports, presenting key insights, strategic recommendations, and clear next steps to our account management team.\nCollaboration: Work closely with the account managers, sales, and web development teams to ensure alignment on messaging, landing page experience, and lead qualification processes.\n\nRequired Qualifications\n2+ years of direct, hands-on experience managing Google Ads campaigns focused on Lead Generation.\nMinimum 2 years of experience working specifically at a digital marketing or PPC agency.\nProven experience managing campaigns for non-e-commerce businesses, with a strong emphasis on driving form submissions, calls, or appointments (Lead Generation, not solely e-commerce).\nExpert-level proficiency in Google Ads interface and Google Ads Editor.\nDemonstrated experience with advanced bidding strategies and Conversion Tracking implementation.\nStrong analytical skills with the ability to interpret complex data and make data-driven decisions.\n\nPreferred Qualifications\nExperience managing PPC campaigns for Home Service businesses (e.g., HVAC, plumbing, roofing, cleaning, etc.) or similar local service-based industries.\nGoogle Ads Certification (Search, Display, Measurement).\nExperience with other PPC platforms (e.g., Microsoft Ads).\nFamiliarity with CRM systems (e.g., Salesforce, HubSpot, GHL).\n\nWhat We Offer\nCompetitive salary based on experience\n10 PTO days in year 1, 15 PTO days in year 2\nPaid holidays and health/dental insurance\nSimple IRA with 3% company match\nLeadership opportunity in a high-growth, award-winning agency\nAutonomy, flexibility, and a no-BS work environment\n\nReady to Build Something Great?\n\nApply below if you're ready to make a real impact in the home service marketing space.\n\nRequirements\nWork Hours: 40 to 40 hours work\nRequired Education: High school or equivalent\nRequired Experience: Experienced(2) years\n\nPay: $50,000.00 - $65,000.00 per year","datePosted":"2026-08-28T10:18:41.623Z","dateModified":"2026-08-28T10:18:41.623Z","hiringOrganization":{"@type":"Organization","name":"Relentless Digital","sameAs":"https://jobsearcher.com"},"jobLocationType":"TELECOMMUTE","applicantLocationRequirements":{"@type":"Country","name":"US"},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"d90bcd87d9b64f5b27bd52de"},"url":"https://jobsearcher.com/jobs/d90bcd87d9b64f5b27bd52de"}}