Head of Social

What is in it for me? The Head of Social is responsible for defining and evolving the global paid social strategy across our brands and markets. This role requires a commercially driven and forward-thinking leader who can continuously develop how social platforms are leveraged across acquisition, brand, and media objectives. Beyond operational excellence, the role … Continued Commercial Malta What is in it for me? The Head of Social is responsible for defining and evolving the global paid social strategy across our brands and markets. This role requires a commercially driven and forward-thinking leader who can continuously develop how social platforms are leveraged across acquisition, brand, and media objectives. Beyond operational excellence, the role is expected to drive innovation, identify new opportunities, challenge existing ways of working, and help shape the future direction of social advertising within the organisation. You will lead a team of managers and specialists while working closely with internal stakeholders and platform representatives to ensure the organisation remains at the forefront of platform capabilities, creative formats, automation, AI-driven solutions, and industry best practices. While the primary focus of the role is paid social, the role also includes strategy and coordination of selected organic social activities. The ideal candidate brings extensive experience in social marketing, strong commercial understanding, and an established network within relevant platforms. Key Responsibilities Define and lead the global paid social strategy across brands and markets, ensuring alignment with broader commercial, acquisition, and media objectives. Drive the evolution of paid social capabilities by identifying new opportunities, platform solutions, technologies, and creative approaches. Lead, develop, and inspire a team of managers and specialists, fostering a high-performance and collaborative culture. Continuously challenge and improve ways of working, campaign structures, creative strategies, and operational processes across the function. Build and maintain strong relationships with key platform representatives to ensure early access to new capabilities, insights, and strategic support. Drive innovation across automation, AI-supported workflows, creative evaluation, reporting, and campaign optimisation while monitoring market trends and platform developments to maintain a leading market position. Requirements University degree in Marketing or equivalent work experience 3+ years experience managing a team of at least 3 professionals 5+ years of hands-on Social marketing experience, ideally within the iGaming industry, or background in a multi-brand environment Challenge accepted? By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy. Apply Here First Name * Last Name * Email * Phone Number Resume Cover Letter LinkedIn Profile Website/Portfolio What is your earliest possible start date? * Would you need to relocate in order to perform this role? * Yes No Submit Application Similar Jobs Head of Social What is in it for me? The Head of Social is responsible for defining and evolving the global paid social strategy across our brands and markets. This role requires a commercially driven and forward-thinking leader who can continuously develop how social platforms are leveraged across acquisition, brand, and media objectives. Beyond operational excellence, the role is expected to drive innovation, identify new opportunities, challenge existing ways of working, and help shape the future direction of social advertising within the organisation. You will lead a team of managers and specialists while working closely with internal stakeholders and platform representatives to ensure the organisation remains Commercial Malta Discover The Position Head of PPC Excellent opportunity to join Betsson Group as our new Head of PPC based from our HQ in Malta. What is in it for me? The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimizing media investments to improve efficiency and scale. 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THE CHALLENGE: Here is a taste of what you will be involved with: Project Management: Use JIRA to manage global promotions projects and Commercial Malta Discover The Position SEO Specialist Senior You are passionate about how people discover brands in a fast-changing search landscape, and you want your work to make a visible impact. As Senior SEO Specialist on hybrid model located in Buenos Aires, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms. The Wow This is a high-impact role where you truly own organic visibility for Argentina. You will work at the intersection of SEO, AI-driven discovery, and brand strategy, influencing how users discover us today and in the future. A taster of what you will be involved Commercial Buenos Aires Discover The Position