Volunteer Digital Marketing and SEO Strategist

Parents for Window Blind Safety, a non-profit founded by the Kaisers after their daughter's tragic accident, has been advocating for safer window blinds since 2002. Cheyenne's life was taken by a hazardous blind cord, despite it being placed high. Linda Kaiser significantly researched her daughter's tragedy, revealing numerous similar incidents documented by the U.S. Consumer Product Safety Commission. Window cords continue to pose a risk to children, despite industry-regulated safety testing.The organization's relentless advocacy since its inception has led to improved safety standards.Parents for Window Blind Safety has tirelessly campaigned to increase awareness about the risks posed by exposed window blind cords to young children. The organization's accomplishments include persuading retailers to discontinue selling blinds with dangerous cords, advocating for stronger warning labels, and campaigning for mandatory safety standards. Their efforts led to a 2022 safety standard requiring all blinds and shades to be cordless or have inaccessible cords. Injuries have seen a decline due to their advocacy. However, the organization continues to lobby for more comprehensive safety regulations and innovative product designs to prevent further accidents. Their mission remains to safeguard children nationwide. For more on their work, refer to their Advocacy timeline.,Parents for Window Blind Safety is a nonprofit dedicated to preventing child injuries and deaths caused by hazardous window coverings. We provide education, advocacy, and research driven guidance to parents, caregivers, and housing professionals across the United States. Our work prioritizes injury prevention, transparency, and evidence based safety standards.Volunteer OpportunityWe are seeking an experienced Digital Marketer and SEO Strategist to review and optimize our existing website for modern search, including Google AI driven results, 2026 era search behavior, and structured data best practices.This role is ideal for a marketer who enjoys strategy, technical SEO, and mission driven work that directly improves child safety outcomes.What You Will DoPerform a full SEO audit of our existing websiteOptimize site structure for AI search and semantic search visibilityImplement or refine FAQ content and FAQ schema markupEvaluate content for entity based search, topic authority, and trust signalsImprove page level optimization including headings, internal linking, and search intent alignmentAlign content with best practices for Google AI Overviews and future search resultsMake recommendations for ongoing content strategy and site enhancementsWhat We Are Looking ForExperience with SEO strategy beyond basic keywordsStrong understanding of Google AI search, entity SEO, and structured dataFamiliarity with FAQ schema and content hierarchyAbility to explain recommendations clearly to a non technical nonprofit teamRespect for evidence based public safety messagingTime CommitmentFlexible. Estimated fifteen to twenty hours total depending on scope and recommendations.ImpactYour work will directly support child safety education nationwide by improving how parents and caregivers find accurate, life saving information online. This role influences real world safety decisions, not conversions or sales.About Our Safety StanceParents for Window Blind Safety is a leader in window covering safety education. We do not collaborate with trade groups that promote voluntary compliance as sufficient protection. Our guidance focuses on removal of hazardous products and installation of cordless window coverings whenever possible. All site optimization must align with this position.How To ApplyPlease contact us with a brief overview of your experience and examples of SEO or digital strategy work, especially related to structured content or nonprofit missions.