Digital Marketing

The three key areas of responsibility include: Develop strategies that build brand awareness and credibility Support and manage engagement, risk mitigation, and customer service for social media and eCommerce channels Develop content, strategies, and campaigns based on trends observed Duties: Balance work across multiple brand accounts and social media channels Develop platform specific strategies for Facebook, LinkedIn, Instagram, YouTube, TikTok, Google, Amazon, Walmart, etc Work with brands and buyers to create cohesive campaigns Set goals for, track, and report on social-related metrics ensuring upwards visibility as well as helping inform on metrics’ significance. Report and escalate applicable negative engagements and risks Create and manage content on all platforms Write copy for social media content and engagement responses Build brand awareness through the community by identifying market trends Manage interactions with users in multiple communities Maintain consistent tone, persona, and visual look and feel across all interaction channels Stay abreast of industry trends and competitive activities Analyze and report on key community management metrics on a monthly basis Community management, moderation, paid targeting, monitoring, and responding to user questions, comments, and reviews Collect and manage data, analyze customer trends and characteristics to drive informed community decisions Create Email Marketing campaigns Help with our Youtube video production Qualifications: Bachelor's degree 2 years experience in a social media or marketing role Working knowledge of social media platforms, tools, and best-practices Strong verbal and written communication skills, interpersonal skills, a positive attitude The ability to successfully organize, prioritize, and manage multiple projects Effective problem solving and decision-making skills Ability to work in a fast-paced environment Experience with MS Word, Excel, and PowerPoint is required Experience with social monitoring tools, and content publishing tools is recommended SEO experience is a plus About Hendley Communications Inc Hendley Communications Inc, d.b.a Walts, has been conducting business in Arizona for over 67 years. Since 1957 Walts has been selling and installing quality consumer electronics and appliances to thousands of Arizona families. Many of our customers have been enjoying Walts dedication to customer satisfaction for generations. Over the years we have expanded our market share by moving into internet retail and home automation. Walts not only assists families in Arizona, but all around the country.