Digital Marketing & AI Content Manager

About the jobWVLawyer PLLC is a personal injury law firm with decades of experience representing victims of child abuse, workplace accidents, and other serious accidents. We are looking for a Digital Marketing & AI Content Manager to expand our digital marketing capabilities to strengthen our online presence and proactively attract new case leads through the combination of AI-tools and a creative social media campaign. This role is ideal for a creative entrepreneurial-minded professional who wants to make a measurable impact at a firm that is ready to invest in innovation. What you’ll do Create a new marketing infrastructure from the ground upDevelop and execute a creative comprehensive digital marketing strategy and campaign Develop and execute time-sensitive marketing strategies based upon information monitoring, ongoing market research, and data analyticsResearch, evaluate, and implement AI tools to support case lead generation and intake workflowsBuild and oversee AI-assisted content production What we’re looking for 1-5 years of experience in content creation, digital marketing, data analytics, market research, SEO, and/or branding. Experience in a legal services environment is a plus but not requiredProficiency with AI platforms and marketing automation toolsProficiency using AI tools (ChatGPT, Claude, Perplexity, etc.) in a professional workflowFamiliarity with Google Analytics 4, Google Search Console, and call tracking platformsStrong written communication skills -- able to write or edit compelling legal marketing contentSelf-starter mentality; comfortable building processes from scratch with minimal supervision Why WVLawyer PLLC? High-impact leadership roleFull ownership and autonomy to shape marketingData-driven, innovative environmentFlexible workplace