Marketing Campaign Manager

The Opportunity Vaco has partnered with a home services company located in Rossville, IN to hire a Marketing Campaign Manager. This is a brand-new role that is focusing on performance and growth marketing. The client is making a deliberate pivot away from relying on outside lead aggregators and agencies, and moving toward owning marketing and lead generation in-house.This is a primarily onsite position. Candidates should be able to commute to and work in the office in Rossville, IN.What You'll DoDesign and run small-scale tests across lead generation channels - including digital ads, streaming TV, direct mail, email campaigns, social media, and more - to identify what works for our audience and geographyAnalyze performance data and bring clear, actionable recommendations to leadershipScale what works: once a channel or approach proves effective, systematically expand itExecute campaigns with a high standard of accuracy and attention to detail - every phone number, link, and send is tested before it goes liveManage and ultimately rebuild the existing marketing support team; identify the right people and processes to support a growing lead gen operationWork closely with leadership to refine strategy as new data comes inHand off generated leads to our call center team, who set appointments for the field sales team What We're Looking For: Must-haves:Prior B2C marketing or lead generation experience - our customer is a homeowner who doesn't think about foundation repair until they have a problem; understanding that mindset is essentialA data-first orientation: you make decisions based on results, not intuition or aestheticsCreative problem-solving ability - you come up with new ways to reach people and test ideas, not just new ways to make an ad look goodExceptional attention to detail: campaigns go out right the first timeComfort with ambiguity and a builder's mentality - this role requires someone who can operate without a fully-formed playbookNice-to-haves:Experience with WordPress, Google Analytics, and/or Google AdsFamiliarity with high-volume B2C lead gen environments (we're targeting ~60,000 leads per year)Experience leading or developing small teamsEqual Opportunity NoticeHighspring LLC (d/b/a Vaco by Highspring) and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") are committed to the full inclusion of all qualified individuals and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by applicable law. The company is also committed to ensuring that persons who need them are provided with reasonable accommodations; if an accommodation is needed to participate in the job application or interview process, please contact HR@vaco.com .Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.Representation NoticeBy submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. Additionally, you agree to be included in our talent pool for future hiring for similarly qualified positions. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. Lastly, you agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.For residents of Ontario, Canada only: to the extent the position for employment is not with Highspring or not otherwise noted as vacant above, candidate should be informed that this role is to replace a presently employed person at Vaco by Highspring's client.Privacy NoticeVaco by Highspring respects your privacy and are committed to providing transparent notice of our policies.California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.Virginia residents may access our state specific policies here.Residents of all other states may access our policies here.Canadian residents may access our policies in English here and in French here.Residents of countries governed by GDPR and UK GDPR may access our policies here.Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring's use of AI can be found here (https://www.highspring.com/ai-use-notices/). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client's use of AI products in hiring.Pay Transparency NoticeDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:· the individual's skill sets, experience and training;· licensure and certification requirements;· office location and other geographic considerations; and· other business and organizational needs.With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses and/or participation in medical, dental, and vision benefits as well as the company's retirement plan (or similar retirement benefits).