Market Researcher

JOB DESCRIPTIONJob Title: Project Manager, Research Strategist Location: New York, NY or Albany, NYAbout our client:OpAD Media is an independent New York-focused media planning and buying solutions firm dedicated to improving the lives of individuals through various public outreach campaigns. With a passion for developing strategic customized plans that optimize our clients‘ media dollars, we generate exciting, innovative opportunities in a media landscape that is constantly shifting and evolving. We foster a dynamic energy committed to the common goal of delivering impactful campaign messaging in the most effective and efficient ways.Responsibilities:Lead the end-to-end lifecycle of campaigns, from planning and kickoff through execution, billing, and reconciliationDevelop and manage detailed project plans, timelines, and cross-channel workflowsServe as the central coordinator across account, strategy, and media teams to ensure alignment on scope, priorities, and deadlinesManage approvals, documentation, and file organization across departmentsProactively identify and resolve roadblocks to keep projects on trackConduct market, audience, and competitive research to inform campaign planning and strategic recommendations.Develop client-facing research summaries, insights decks, and strategic briefs.Support the development of data-driven media strategies through analysis of historical performance, audience insights, and media consumption trendsGather and synthesize qualitative and quantitative data from multiple sources (platform analytics, reporting dashboards, public datasets, third-party tools)Identify emerging trends in media, consumer behavior, and public-sector communications to inform proactive recommendationsCollaborate with account and media teams to translate research findings into actionable campaign optimizationsSupport post-campaign analysis and reporting by evaluating performance data and surfacing key learningsQualifications:2–4 years of experience in project management, operations, analytics, or campaign execution within media, advertising, marketing, or public-sector communications2–4 years of experience in audience, media and market research, with strong understanding of audience strategy and segmentation, as well as qualitative and quantitative research methodologiesStrong proficiency in U.S. Census data analysis, with the ability to apply critical thinking to develop strategic recommendationsProven ability to manage complex, multi-workstream projects with multiple stakeholders and tight timelinesDetail-oriented with a commitment to maintaining high standards for project quality, including accuracy, consistency, relevance, and accessibilityClear and confident communicator, able to align cross-functional teams and manage expectationsDemonstrated ability to anticipate roadblocks, solve problems, and adapt plans as priorities evolveComfortable managing timelines, budgets, scope, and documentation simultaneouslyAbility to balance tactical execution with an understanding of broader campaign and business objectivesKnowledge and experience with traditional media strategy and planning (broadcast, out-of-home, print)Tools and platform expertise:Project management and workflow tools (i.e. Asana)MS Office Suite (Excel, PowerPoint, Word)Reporting dashboards, Analytics Platforms (i.e. Power BI, Google Analytics)MRI/Simmons or similar qualitative/behavioral research data platformscomScoreGoogle TrendsPreferred QualificationsExperience working on destination/tourism, public sector, nonprofit, or health-focused campaignsFamiliarity with digital media workflows and media buying platforms (Meta, Google Ads, programmatic platforms)Knowledge of New York State or regional audience considerations