Paid Social Specialist

Paid Social Specialist Job Summary The Paid Social Specialist will be responsible for the management of paid social media campaigns via Meta Business Manager, for automotive clients. This position requires forward-thinking and will allow the specialist to have a major impact and say in company decisions related to paid social campaigns. Responsibilities Work hands-on with Meta or other social platforms to develop and publish engaging ads to support client objectivesExecute Meta and other social media campaigns for a wide range of strategiesUse reporting tools to deliver monthly analytics reports to client and project management teamsExhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, and competitors in the marketplaceOffer insights / ideas for how L2T can capitalize on industry trends and take advantage of opportunities with our platform partnersData analytics - (interpreting/ analyzing results, conducting audits)Responsible for successful delivery of Paid Social product via Meta Ads Manager Education Requirement BA/BS Degree in Marketing, Communication or equivalent Required Skills 0-1 years of experience with Meta ads requiredExemplary verbal and written communication skillsContributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success).Proposes optimal solutions to business problemsCommunicates to clients with command and proposes optimal solutions for both L2T and the clientExpert advisor and solid collaborator with product and CST rolesRecognizes when issues of their own department will have downstream impact and alert affected partners in a timely mannerAbility to interact directly with clients via email and conference call and apply appropriate tone and knowledge of productsPreferred Skills Experience with Google Ads, Meta Ads, Google Analytics, and digital advertising as a plus. Salary: The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined. L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce. The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined. L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.