Lifecycle & Retention Marketing Manager

Atrium Home Services is seeking a strategic, data-driven, and hands-on Lifecycle & Retention Marketing Manager to lead customer retention initiatives across our growing family of home service brands.This is a high-impact opportunity for a marketing professional who thrives in a fast-paced, growth-oriented environment and is passionate about building customer relationships that drive long-term revenue and brand loyalty.About Atrium:Founded in 2021, Atrium Home Services began its journey with the combination of two longstanding Home Services market leaders in Grand Rapids, Michigan and Cleveland, OH. In a short span of time, Atrium has rapidly expanded its footprint of operations throughout the Midwest to establish our business as a premier home services provider in the region. Today, the Atrium family of companies boasts over 400 dedicated employees throughout Ohio, Michigan, Missouri and Illinois. Our team is made up of honest, hard-working professionals committed to driving our continued growth and success.Position Overview:The Lifecycle & Retention Marketing Manager will own the strategy, execution, and optimization of customer retention marketing programs across all Atrium brands. This role is responsible for maximizing customer lifetime value through email, SMS, membership, reactivation, and cross-sell marketing initiatives.This position requires a combination of strategic thinking, strong writing skills, operational execution, and analytical ability. The ideal candidate is both creative and data-minded, capable of building scalable programs while maintaining each brand’s local identity and customer experience.Key Responsibilities:Develop and execute lifecycle and retention marketing strategies across all Atrium brandsOwn retention-focused KPIs including repeat service rate, membership conversion and retention, reactivation rate, and customer lifetime valueBuild and manage customer communication programs including email, SMS, membership campaigns, maintenance reminders, seasonal promotions, review requests, and win-back campaignsCreate customer-facing marketing content including email copy, SMS messaging, promotional offers, landing page content, and campaign briefsUtilize customer data and segmentation strategies to deliver personalized messaging based on service history, equipment, geography, memberships, and customer behaviorAnalyze campaign performance, attribution, and revenue impact to continuously optimize programs and improve resultsCollaborate with operations leadership, brand teams, agency partners, and growth marketing teams to align retention efforts with business goals and operational capacityPartner with design resources to execute cohesive and effective customer marketing campaignsMaintain organized reporting and dashboards to provide actionable insights to leadershipSupport ongoing development and optimization of marketing automation processes and customer journey workflowsQualifications:3–6 years of experience in lifecycle marketing, CRM marketing, retention marketing, or related fieldsProven success building and managing email and SMS marketing programs that drove measurable customer retention and revenue growthStrong written communication skills with the ability to create clear, engaging, and customer-friendly messagingHands-on experience with marketing automation and customer communication platformsStrong analytical and problem-solving skills with the ability to interpret data and identify trends and opportunitiesHighly organized with strong attention to detail and the ability to manage multiple projects simultaneouslySelf-motivated and comfortable working in a collaborative, evolving environmentAbility to work on-site in Grand Rapids, MichiganPreferred Qualifications: Experience with ServiceTitan, including Marketing Pro, customer segmentation, and reporting toolsExperience in home services, trades, or recurring service industries such as HVAC, plumbing, electrical, pest control, lawn care, or automotive servicesFamiliarity with call tracking and attribution platforms such as InvocaExperience managing membership or subscription-based marketing programsExperience supporting multiple brands or locations simultaneouslyWhy Atrium?Competitive Wages!Benefit eligible day one - medical, vision, and dentalEmployer provided life insurance policy401K with a Company MatchParental and Bereavement LeaveEmployer Sponsored short- and long-term disabilityPaid holidays, a floating holiday and PTODon't miss this opportunity to join a winning team! Apply now and start your journey with Atrium Home Services. To learn more, visit our website: https://atriumhomeservices.com.EEOC statement: Atrium Home Services and its affiliated companies are dedicated equal opportunity employers and prohibit discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against based on such characteristics or any other status protected by the laws or regulations in the locations where we operate.