{"schemaVersion":"jobsearcher.job.v1","id":"cfb9ec2b57501fddd85b5271","url":"https://jobsearcher.com/jobs/cfb9ec2b57501fddd85b5271","canonicalUrl":"https://jobsearcher.com/jobs/cfb9ec2b57501fddd85b5271","title":"Content Optimization Manager","description":"Who We ArePodium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career. Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace. Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.OverviewThe Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touch points.This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey.This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion.What You’ll DoEmail & SMS Content OptimizationWrite and optimize marketing emails and SMS campaigns across the student lifecycleDevelop high-converting subject lines, body copy, and calls to actionPartner with Lifecycle Marketing to improve engagement and conversion rates across campaignsContinuously test messaging angles, urgency, and value propositionsLanding Page ContentDevelop and refine landing page copy to improve conversion ratesOptimize headlines, structure, and calls to action based on performance dataPartner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc.Paid Social & Cross-Channel IdeationDevelop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaignsTranslate high-performing email/SMS messaging into cross-channel conceptsPartner with Paid Media to test new creative directions and campaign themesEnsure consistency of messaging across all student touch points including post-event communicationsContent Testing & IterationGenerate content ideas and variations for A/B testing across channelsAnalyze campaign performance and recommend improvementsDocument winning messaging and scale successful approaches across schools and programsStudent Insights & MessagingGather student feedback and identify common questions, objections, and motivationsConduct student facing user-research to create customer personas Translate insights into clearer, more compelling messaging across channelsSupport development of messaging frameworks for programs, tracks, and partner schoolsQualifications3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fieldsStrong experience writing for short-form email and website marketingExperience developing landing page or conversion-focused contentFamiliarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practicesComfortable reviewing performance data and making content recommendationsStrong attention to detail and ability to manage multiple campaigns at onceSuccess in This RoleImproved email and SMS engagement and conversion ratesIncreased landing page conversion ratesStronger consistency in messaging across channelsIncreased volume and quality of content testingClear, compelling communication of program value to studentsWhat We OfferCompetitive salary and benefits with performance-based bonusRemote, flexible work environment (and a fabulous office if you’re in Austin, TX)A mission-driven team that genuinely believes in what we’re buildingReal ownership and visibilityThis is not a large team where work disappears into a backlogThe opportunity to shape how we engage higher education partners, employers, students, and the broader education-to-career ecosystem Benefits401k, Health, Vision and Dental insurance packagesShort term disability insuranceUnlimited Paid Time OffDiscounted Wellhub MembershipAccess to 3 Mental Health ApplicationsOne Medical Membership8 Company-Paid for Therapy SessionsFree access to upskill through our Global Experiential ProgramsExcellent Birthing and Bonding Leave policiesSleep coach for post-partum and infant coachingStudent and Partner focused half days every First Friday of the monthExtremely talented and intelligent co-workersA massive impact on universities and the lives of others, every single day","company":"Podium Education","rawCompany":"podium education","city":"Austin","state":"TX","isRemote":false,"isActive":false,"createdAt":"2026-07-18T14:54:33.337Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2011.00","title":"Advertising and Promotions Managers","slug":"advertising-and-promotions-managers"}],"industries":[{"code":"611710","title":"Educational Support Services","slug":"educational-support-services"},{"code":"611310","title":"Colleges, Universities, and Professional Schools","slug":"colleges-universities-and-professional-schools"},{"code":"923110","title":"Administration of Education Programs","slug":"administration-of-education-programs"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Content Optimization Manager","description":"Who We ArePodium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career. Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace. Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.OverviewThe Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touch points.This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey.This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion.What You’ll DoEmail & SMS Content OptimizationWrite and optimize marketing emails and SMS campaigns across the student lifecycleDevelop high-converting subject lines, body copy, and calls to actionPartner with Lifecycle Marketing to improve engagement and conversion rates across campaignsContinuously test messaging angles, urgency, and value propositionsLanding Page ContentDevelop and refine landing page copy to improve conversion ratesOptimize headlines, structure, and calls to action based on performance dataPartner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc.Paid Social & Cross-Channel IdeationDevelop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaignsTranslate high-performing email/SMS messaging into cross-channel conceptsPartner with Paid Media to test new creative directions and campaign themesEnsure consistency of messaging across all student touch points including post-event communicationsContent Testing & IterationGenerate content ideas and variations for A/B testing across channelsAnalyze campaign performance and recommend improvementsDocument winning messaging and scale successful approaches across schools and programsStudent Insights & MessagingGather student feedback and identify common questions, objections, and motivationsConduct student facing user-research to create customer personas Translate insights into clearer, more compelling messaging across channelsSupport development of messaging frameworks for programs, tracks, and partner schoolsQualifications3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fieldsStrong experience writing for short-form email and website marketingExperience developing landing page or conversion-focused contentFamiliarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practicesComfortable reviewing performance data and making content recommendationsStrong attention to detail and ability to manage multiple campaigns at onceSuccess in This RoleImproved email and SMS engagement and conversion ratesIncreased landing page conversion ratesStronger consistency in messaging across channelsIncreased volume and quality of content testingClear, compelling communication of program value to studentsWhat We OfferCompetitive salary and benefits with performance-based bonusRemote, flexible work environment (and a fabulous office if you’re in Austin, TX)A mission-driven team that genuinely believes in what we’re buildingReal ownership and visibilityThis is not a large team where work disappears into a backlogThe opportunity to shape how we engage higher education partners, employers, students, and the broader education-to-career ecosystem Benefits401k, Health, Vision and Dental insurance packagesShort term disability insuranceUnlimited Paid Time OffDiscounted Wellhub MembershipAccess to 3 Mental Health ApplicationsOne Medical Membership8 Company-Paid for Therapy SessionsFree access to upskill through our Global Experiential ProgramsExcellent Birthing and Bonding Leave policiesSleep coach for post-partum and infant coachingStudent and Partner focused half days every First Friday of the monthExtremely talented and intelligent co-workersA massive impact on universities and the lives of others, every single day","datePosted":"2026-07-18T14:54:33.337Z","dateModified":"2026-07-18T14:54:33.337Z","hiringOrganization":{"@type":"Organization","name":"Podium Education","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Austin","addressRegion":"TX","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"cfb9ec2b57501fddd85b5271"},"url":"https://jobsearcher.com/jobs/cfb9ec2b57501fddd85b5271"}}