Patient Engagement Specialist

Position OverviewThe Recruitment Marketing & Patient Engagement Specialist supports patient recruitment efforts by bridging marketing, recruitment, and study-level requirements. This role focuses on developing patient-facing communications, translating protocol criteria into recruiter-friendly tools, and improving consistency across recruitment workflows.This position plays a key role in ensuring clear, compliant, and effective communication with patients while supporting recruiter efficiency and scalability across sites.Key ResponsibilitiesPatient Communications (Email & SMS)Build and execute email campaigns for:Active study recruitmentDatabase re-engagement and nurturingMonthly internal and external newslettersDraft and manage SMS/text campaigns using platforms such as SimpleTexting (or similar)Segment audiences and manage campaign lists to improve targeting and engagementEnsure all patient-facing communications align with IRB-approved language and requirementsPrescreening & Study TranslationTranslate inclusion/exclusion (I/E) criteria into:Patient-friendly prescreener scriptsRecruiter-friendly call flows that follow natural patient conversationsCollaborate with regulatory teams to ensure prescreeners are IRB-compliant when requiredPrepare materials for integration into phone systems, AI agents, or recruitment toolsRecruitment Enablement & Training SupportDevelop internal recruitment guides for each study, including:Study duration, visit schedules, and proceduresKey eligibility criteria and talking pointsFrequently asked questions and patient-facing explanationsSupport standardization of recruiter materials and workflows across sitesContribute to improving consistency in recruiter training and patient communicationOperational & Administrative SupportMaintain organized documentation of study materials, communications, and workflowsTrack and manage campaign schedules, updates, and study changesSupport cross-functional collaboration between Marketing, Recruitment, and Regulatory teamsAssist in building scalable processes for recruitment communicationsQualificationsRequired:Bachelor’s degree or equivalent experienceStrong written communication skills with the ability to simplify complex informationFamiliarity with Microsoft Office (Excel, Word, Outlook)High attention to detail and strong organizational skillsAbility to manage multiple projects and timelinesPreferred:Experience with email marketing platforms (e.g., Constant Contact or similar)Experience with SMS/text platforms (e.g., SimpleTexting or similar)Basic understanding of audience segmentation and campaign workflowsExposure to clinical research, patient recruitment, or IRB processesExperience writing prescreeners, scripts, or structured communication materialsWhat Success Looks Like in This RoleTimely execution of email and SMS campaignsClear, patient-friendly prescreeners that improve recruiter efficiencyConsistent, standardized recruitment materials across studiesImproved alignment between marketing, recruitment, and study requirementsContribution to scalable and repeatable recruitment workflowsWhy This Role MattersThis role directly supports patient enrollment by improving how study information is communicated, how patients are screened, and how recruiters engage with leads. By creating consistency and clarity across these areas, this position helps drive more efficient and effective recruitment outcomes.