Senior Performance Growth Marketing Manager

Luminess Cosmetics LLC. Senior Performance Growth Marketing ManagerLocation: Houston, TX (on Site)About the RoleWe are looking for a high-level performance marketer who understands how to drive revenue across the entire customer journey—from first impression to repeat purchase.This is a full-funnel growth role, not a single-channel position.You will be responsible for scaling and optimizing performance across paid media, owned channels, and conversion experiences—bringing together data, creative, and strategy to drive measurable growth.Paid Media Performance- Manage and scale acquisition and traffic campaigns across Meta (Facebook/Instagram), Google (Search, YouTube, Shopping), TikTok and Amazon - Optimize for CPC, CAC efficiency, conversion rates and scalable growthLifecycle Marketing (Email + SMS)- Build and optimize lead nurturing flows, conversion campaigns, and retention programs- Execute email and SMS strategies for acquisition and repeat revenueFunnel Strategy & Optimization- Design and optimize traffic and conversion funnels- Analyze bounce rates, CTR, and conversion paths- Collaborate with creative teams to improve messaging and UXData-Driven Execution- Guide decisions with data across budgets, creative, and targeting- Build testing frameworks across ads, landing pages, and messagingWhat We’re Looking For- 3–5+ years in performance marketing- Experience across paid social, search, and/or marketplace channels- Strong understanding of CAC, LTV, ROAS, and funnel strategy- Experience with email and SMS lifecycle marketing            - Analytical and creative thinker- Strong collaboration skills- Competitive, driven personalityBonus Points- Amazon Market Place ecosystem experience- AI tools for marketing, creative, chat and DM automation- DTC brand experience- TV/CTV Short form advertising- CRO and landing page optimization experienceWhat Success Looks Like- Scalable growth across channels- Improved funnel efficiency- Consistent testing and optimization- Strong alignment between traffic, creative, and conversionWhy Join Luminess- Over 20 years of performance marketing leadership in beauty- Results-driven environment with direct revenue impact- Fast-paced, execution-focused team- Opportunity to scale systems across multiple channelsImportant Details- Full-time, in-office role in Houston, TX- This role is for individuals who want to own outcomesApplyIf you are a builder, optimizer and competitor who thrives on scaling performance, we want to hear from you.