{"schemaVersion":"jobsearcher.job.v1","id":"c52b7ee12fbac774779dfd1c","url":"https://jobsearcher.com/jobs/c52b7ee12fbac774779dfd1c","canonicalUrl":"https://jobsearcher.com/jobs/c52b7ee12fbac774779dfd1c","title":"Software Subscription Business Development","description":"Position Summary:\nWhen you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.\n\nOur products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.\n\nAs part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.\n\nWhat will the work look like for me?\nThe Software Subscription Business Development is responsible for the commercial success and growth of Daktronics’ software and subscription services portfolio, including control software, content tools, data-driven applications, analytics, managed services, and future SaaS offerings.\n\nThis role owns the business strategy, ROI justification, packaging, positioning, and go‑to‑market execution for all software and subscription services. Working closely with Product Management, Global Sales, Services, IT, Finance, and Marketing, this leader ensures Daktronics’ software solutions are customer‑centric, scalable, operationally supported, and positioned to drive recurring revenue and long-term customer value.\n\nThis role acts as the connective tissue between market needs, product strategy, commercial execution, and internal systems enablement.\n\nKey Responsibilities:\nSoftware & Subscription Portfolio Ownership\nOwn Daktronics’ software and subscription services business strategy across all market segments (Professional Sports, Colleges, High School, Transportation, Live Events, International, and emerging markets).\nDevelop and maintain business cases, revenue models, and ROI analyses for each software and subscription offering.\nPartner with Finance to establish ARR, adoption, margin, and attach-rate targets.\nEvaluate new opportunities and enhancements to ensure alignment with Daktronics’ long-term growth strategy and installed base expansion.\nCustomer, Market & Solution Strategy\nDevelop a deep understanding of Daktronics’ customers, venues, operators, and end users, including how they use software before, during, and after live events.\nPartner with Software Product Management to ensure solutions are designed around real customer workflows, operational needs, and monetization opportunities.\nTranslate customer and market insights into clear value propositions for each solution.\nMonitor competitive landscape (fan engagement platforms, control systems, content tools, analytics, third-party SaaS providers) to guide strategic decisions.\nPackaging, Pricing & Positioning\nDefine and own software and subscription packaging strategies, including:\nTiered offerings\nBundled solutions (hardware + software + services)\nMarket- or customer‑segment‑specific packages\nPartner to establish subscription pricing, licensing models, and renewal structures.\nEnsure offerings are easy to explain, easy to sell, and clearly differentiated.\nContinuously refine packaging based on customer feedback, adoption data, and sales performance.\nSales Enablement & Go‑to‑Market Leadership\nCreate sales enablement tools that help Daktronics’ sales teams clearly communicate software value, including:\nValue-based messaging\nROI calculators and business case tools\nCompetitive positioning\nUse-case storytelling tied to venue outcomes\nPartner with Sales Leadership to define quarterly and annual software sales targets and go-to-market focus areas.\nSupport strategic sales opportunities and executive-level customer engagements as needed.\nEnsure software is positioned as a core component of Daktronics’ total solution, not an add-on.\nSystems, Infrastructure & Internal Enablement\nPartner with IT, Operations, and Services to ensure Daktronics has the right systems to support:\nCustomer access and entitlements\nSubscription provisioning and renewals\nLicense management and usage tracking\nReporting and performance visibility\nAdvocate for tools and processes that improve:\nCustomer onboarding\nSoftware adoption\nRenewal and expansion workflows\nEnsure internal teams can efficiently sell, deliver, support, and scale software subscriptions.\nReporting, Governance & Leadership Communication\nProvide quarterly and annual business updates to executive leadership on software and subscription performance.\nTrack progress against targets and recommend adjustments to strategy, packaging, or investment.\nServe as Daktronics’ internal subject matter expert on SaaS and recurring revenue models.\nWhere is this opportunity located?\nPosition has opportunity to work from a US Based home office. This position is open to candidates eligible to work in the United States in the state of South Dakota.\nQualifications:\nTo be considered for Software Subscription Business Development, we require the following:\nBachelor’s degree coupled with 8–12+ years experience in software, SaaS, or subscription-based businesses, preferably in B2B or technology-enabled services.\nStrong experience with SaaS business models including packaging, pricing, positioning, and lifecycle management.\nDemonstrated ability to build ROI models and business cases that drive executive and sales alignment.\nExperience working cross-functionally with Product Management, Sales, IT, and Services.\nProven success creating sales enablement tools that improve adoption and revenue outcomes.\nStrategic thinker with a practical, execution-focused mindset.\nStrong communication skills with the ability to influence at all levels of the organization.\nEffectively exercise discretion and independent judgment.\nThe selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws.\nFluent in English, written and verbal.\nApplicants must be 18 years of age or older.\nDaktronics does not sponsor, renew, or extend immigration visas for this position.\nDesired traits\nExperience with venue technology, live events, sports, or large installed hardware bases.\nFamiliarity with CRM, CPQ, licensing, entitlement, and billing systems.\nExperience transitioning organizations from one-time sales to recurring revenue models.\nComfort operating in a matrixed, team-of-teams environment common at Daktronics.\nWhat Success Looks Like in This Role\nClear, scalable software and subscription offerings that align with Daktronics’ markets\nIncreased ARR, attach rates, and software adoption\nStrong alignment between product roadmap, sales execution, and customer value\nSales teams that confidently sell and articulate software value\nInternal systems and processes that support long-term subscription growth\nReady to make an impact? Apply now and start your journey with Daktronics.\n\nDaktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.","company":"Daktronics","rawCompany":"daktronics","city":"Sioux Falls","state":"SD","isRemote":false,"isActive":false,"createdAt":"2026-07-20T12:39:37.631Z","occupations":[{"code":"11-2022.00","title":"Sales Managers","slug":"sales-managers"},{"code":"41-9031.00","title":"Sales Engineers","slug":"sales-engineers"},{"code":"41-3091.00","title":"Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel","slug":"sales-representatives-of-services-except-advertising-insurance-financial-services-and-travel"}],"industries":[{"code":"513210","title":"Software Publishers","slug":"software-publishers"},{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"541512","title":"Computer Systems Design Services","slug":"computer-systems-design-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Software Subscription Business Development","description":"Position Summary:\nWhen you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.\n\nOur products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.\n\nAs part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.\n\nWhat will the work look like for me?\nThe Software Subscription Business Development is responsible for the commercial success and growth of Daktronics’ software and subscription services portfolio, including control software, content tools, data-driven applications, analytics, managed services, and future SaaS offerings.\n\nThis role owns the business strategy, ROI justification, packaging, positioning, and go‑to‑market execution for all software and subscription services. Working closely with Product Management, Global Sales, Services, IT, Finance, and Marketing, this leader ensures Daktronics’ software solutions are customer‑centric, scalable, operationally supported, and positioned to drive recurring revenue and long-term customer value.\n\nThis role acts as the connective tissue between market needs, product strategy, commercial execution, and internal systems enablement.\n\nKey Responsibilities:\nSoftware & Subscription Portfolio Ownership\nOwn Daktronics’ software and subscription services business strategy across all market segments (Professional Sports, Colleges, High School, Transportation, Live Events, International, and emerging markets).\nDevelop and maintain business cases, revenue models, and ROI analyses for each software and subscription offering.\nPartner with Finance to establish ARR, adoption, margin, and attach-rate targets.\nEvaluate new opportunities and enhancements to ensure alignment with Daktronics’ long-term growth strategy and installed base expansion.\nCustomer, Market & Solution Strategy\nDevelop a deep understanding of Daktronics’ customers, venues, operators, and end users, including how they use software before, during, and after live events.\nPartner with Software Product Management to ensure solutions are designed around real customer workflows, operational needs, and monetization opportunities.\nTranslate customer and market insights into clear value propositions for each solution.\nMonitor competitive landscape (fan engagement platforms, control systems, content tools, analytics, third-party SaaS providers) to guide strategic decisions.\nPackaging, Pricing & Positioning\nDefine and own software and subscription packaging strategies, including:\nTiered offerings\nBundled solutions (hardware + software + services)\nMarket- or customer‑segment‑specific packages\nPartner to establish subscription pricing, licensing models, and renewal structures.\nEnsure offerings are easy to explain, easy to sell, and clearly differentiated.\nContinuously refine packaging based on customer feedback, adoption data, and sales performance.\nSales Enablement & Go‑to‑Market Leadership\nCreate sales enablement tools that help Daktronics’ sales teams clearly communicate software value, including:\nValue-based messaging\nROI calculators and business case tools\nCompetitive positioning\nUse-case storytelling tied to venue outcomes\nPartner with Sales Leadership to define quarterly and annual software sales targets and go-to-market focus areas.\nSupport strategic sales opportunities and executive-level customer engagements as needed.\nEnsure software is positioned as a core component of Daktronics’ total solution, not an add-on.\nSystems, Infrastructure & Internal Enablement\nPartner with IT, Operations, and Services to ensure Daktronics has the right systems to support:\nCustomer access and entitlements\nSubscription provisioning and renewals\nLicense management and usage tracking\nReporting and performance visibility\nAdvocate for tools and processes that improve:\nCustomer onboarding\nSoftware adoption\nRenewal and expansion workflows\nEnsure internal teams can efficiently sell, deliver, support, and scale software subscriptions.\nReporting, Governance & Leadership Communication\nProvide quarterly and annual business updates to executive leadership on software and subscription performance.\nTrack progress against targets and recommend adjustments to strategy, packaging, or investment.\nServe as Daktronics’ internal subject matter expert on SaaS and recurring revenue models.\nWhere is this opportunity located?\nPosition has opportunity to work from a US Based home office. This position is open to candidates eligible to work in the United States in the state of South Dakota.\nQualifications:\nTo be considered for Software Subscription Business Development, we require the following:\nBachelor’s degree coupled with 8–12+ years experience in software, SaaS, or subscription-based businesses, preferably in B2B or technology-enabled services.\nStrong experience with SaaS business models including packaging, pricing, positioning, and lifecycle management.\nDemonstrated ability to build ROI models and business cases that drive executive and sales alignment.\nExperience working cross-functionally with Product Management, Sales, IT, and Services.\nProven success creating sales enablement tools that improve adoption and revenue outcomes.\nStrategic thinker with a practical, execution-focused mindset.\nStrong communication skills with the ability to influence at all levels of the organization.\nEffectively exercise discretion and independent judgment.\nThe selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws.\nFluent in English, written and verbal.\nApplicants must be 18 years of age or older.\nDaktronics does not sponsor, renew, or extend immigration visas for this position.\nDesired traits\nExperience with venue technology, live events, sports, or large installed hardware bases.\nFamiliarity with CRM, CPQ, licensing, entitlement, and billing systems.\nExperience transitioning organizations from one-time sales to recurring revenue models.\nComfort operating in a matrixed, team-of-teams environment common at Daktronics.\nWhat Success Looks Like in This Role\nClear, scalable software and subscription offerings that align with Daktronics’ markets\nIncreased ARR, attach rates, and software adoption\nStrong alignment between product roadmap, sales execution, and customer value\nSales teams that confidently sell and articulate software value\nInternal systems and processes that support long-term subscription growth\nReady to make an impact? Apply now and start your journey with Daktronics.\n\nDaktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.","datePosted":"2026-07-20T12:39:37.631Z","dateModified":"2026-07-20T12:39:37.631Z","hiringOrganization":{"@type":"Organization","name":"Daktronics","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Sioux Falls","addressRegion":"SD","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"c52b7ee12fbac774779dfd1c"},"url":"https://jobsearcher.com/jobs/c52b7ee12fbac774779dfd1c"}}