Email Developer

EBG powers a proprietary suite of e-commerce platforms and technology solutions to deliver exclusive deals and special offers from the world's top brands and experiences. Specializing in live entertainment, travel, retail products and services, EBG operates a network of employee and membership-based marketplaces with a reach exceeding 100 million users. EBG owns the nation’s most comprehensive employee savings program, serving over 40,000 corporate clients through its B2B2C platforms TicketsatWork, Plum Benefits, Working Advantage, and Beneplace and offers additional value through its loyalty program, FunLife Rewards. Undercover Tourist®, a prominent online travel site, is owned by EBG. Visit www.ebgsolutions.com to learn more about EBG and its commitment to connecting people to exceptional experiences.EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, and Austin. You must be commutable to one of EBG's locations to be considered for a hybrid role.Job DescriptionThe Email Developer will be responsible for the coding, creation, execution, scheduling, and analysis of all email programs across multiple platforms and brands. In this role, they will collaborate with internal business partners to execute and scale email campaigns that are critical to driving growth. They will maintain an ongoing awareness of trends and best practices of email design and coding principles. In addition, the email developer will work closely with all members of the Marketing and Product teams in multiple offices to ensure seamless execution.ResponsibilitiesDevelop complex and customized HTML/CSS code, including the following:Ability to code complex email templates from scratch, modify/update existing templates, and troubleshoot existing email code as needed. Provide technical guidance and expertise on how to make our emails more automated and personalized, through knowledge of advanced coding and scripting techniques. Create custom email templates using HTML, CSS, and liquid scripting to create clean, responsive, modular code that can connect and utilize data sources, logic, and segmentation to populate dynamic offers within email campaigns, be it stand-alone campaigns or automated experiences/journeys. Develop customer experiences/journey flows utilizing logic, rules, and segmentation criteria. Code with “mobile-first” mindset and adheres industry best practices for email coding and development. Manage end-to-end email production that supports our eCommerce business – including: coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.). This also includes, but is not limited to:Participating in the QA/QC process for all email campaigns, working with account managers, marketing leads, and developers to ensure all details, links, spelling, products, and content are correct. Coordinating with cross-functional account managers on campaign assets, reviews and approvals. Collaborating with merchandising and marketing teams on campaign calendars. Leverage existing segments and create new custom segments for email deployment utilizing data within the email service provider/platforms. Partner with marketing & data analytics for additional custom segment creation that falls outside the scope of the ESP. Use problem-solving skills to address and solve technical problems that arise as it relates to email campaigns and CRM projects. Mentor others on coding standards and perform code reviews. Salary range : $85-95,000/ yr. plus bonus.Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.Qualifications5+ years of hands-on coding and email production experience within an enterprise level Marketing Automation platforms/Email Service Providers, such as Salesforce Marketing Cloud, Zeta Global, etc., ideally in a B2B/ DTC or other high volume email environmentAdvanced expertise coding in HTML, CSS, and liquid scripting (or AMPscripting) for use in a variety of custom marketing campaignsAdvanced knowledge in dynamic personalization & audience segmentationUnderstands how to utilize ETL data files and data exchanges, such as JSON, APIs, within Marketing Automation Platforms/ESPsExperience with project management tools (JIRA) required, as well as strong project management skillsCurrent on the latest email inbox changes, code standards, and industry standardsAble to work proficiently in an independent and collaborative capacityAbility to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environmentExcellent verbal and written skills, with proven ability to communicate complex ideas clearly and conciselyTechnical/mathematical aptitude; excellent Excel skillsKnowledge of debugging techniques and usage of browser developer toolsExperience in cross-device/browser/OS coding techniques for responsively designed emailsAbility to use Microsoft applications (Word, PowerPoint, Excel & Outlook) effectively for business purposes. Strong Excel skills are required for this role. Bachelor’s degree or equivalent combination of education and experienceWhat Sets You ApartExperience with any versioning control (Git, SVN, Gitlab, Github, Bitbucket, etc)Exposure to other programming languages (TypeScript, Python, or Rust)Experience with Figma or has worked directly with UX/UI teamsUnderstanding of VML (Vector Markup Language)Experience in retail, entertainment, sports and/or travel industry is preferredExperience using Adobe Analytics, Google Analytics, and other marketing automation platformsUnderstanding of CAN-SPAM and email best practicesPrevious experience as a Front End DeveloperAdditional InformationEntertainment Benefits Group offers outstanding employee benefits including:Medical, Dental & Vision401k MatchShort Term Disability, Long Term Disability (Company Paid)Company Paid Basic Life and AD&DAdditional Voluntary Benefits Flexible Work Arrangements3 Weeks of PTO + 5 Personal DaysPaid Holiday Break from Christmas to New YearPaid HolidaysFitness Centers (location dependent)Annual Day of GivingShare in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!Your information will be kept confidential in accordance with EEO guidelines.The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be consider an all-inclusive listing of work requirements.