Marketing Associate

Genera, Inc. is seeking a motivated, creative and detail-oriented Marketing Associate to support our growing commercial team. This role is ideal for someone with a 3 - 5 years of professional marketing experience who is self-driven, organized, and ready to jump in and make an immediate impact. The Marketing Associate will support sales enablement, trade show coordination, digital asset management, and brand communications across key markets including Foodservice, Produce, Protein, and Ready-to-Eat (RTE). This position requires strong execution skills, the ability to manage multiple projects at once, and a proactive mindset. Key Responsibilities Sales Enablement & Content Creation Maintain and update all sales collateral, including: Product sales sheets & Distributor-specific flyers Assist in building customized sales decks with customer-specific data and reporting. Help develop compelling “sales stories” for Produce, Protein, and RTE applications. Package marketing assets (images, videos, collateral) for distributors and strategic partners. • Ensure all materials are current, accurate, and aligned with brand standards. • Support sales with Account Based Marketing Trade Show & Event Support Support planning and execution of trade shows and industry events: Coordinate booth materials and shipping logistics / Order promotional items and customer giveaways / Manage show inventory and materials Assist with pre-show outreach efforts in coordination with Sales. Help plan customer meetings and host events during conferences. Support management of industry memberships and external engagement. Digital & Brand Support Assist in maintaining and updating the company website (in partnership with external agencies). Manage and organize digital asset libraries: Photography / Videography / Marketing templates Support social media coordination (currently LinkedIn is outsourced). Help ensure brand consistency across all marketing materials. Marketing Operations & Administration Track marketing expenses and assist with budget management. Coordinate with vendors for printing, promotional items, and event needs. Support focus groups and market research efforts as needed. Assist with press outreach and media coordination. Help measure and report on marketing initiative performance Bachelor’s degree in Marketing, Business, Communications, or related field preferred. 3–5 years of marketing experience (B2B or manufacturing environment a plus). Strong organizational and project management skills. Proficiency in PowerPoint and Microsoft Office; experience with design tools is a plus. Excellent written and verbal communication skills. Ability to manage multiple priorities and meet deadlines. Self-starter mentality with strong attention to detail. What We’re Looking For Someone who is proactive and doesn’t wait to be told what to do Comfortable working cross-functionally with Sales and Operations Willing to roll up their sleeves in a fast-paced, growth-oriented environment Strong follow-through and accountability Eager to grow professionally as Genera continues to scale Physical Requirements: Prolonged periods of sitting at a desk and working on a computer Ability to use standard office equipment, including computer, phone, and printer Ability to occasionally lift and carry up to 25 pounds (marketing materials, event supplies, displays, etc.) Ability to stand for extended periods during events, trade shows, or company functions Ability to travel periodically for meetings, events, or customer visits, which may include driving or air travel Ability to work in both office and light industrial/manufacturing environments when gathering content or supporting on-site initiatives. Ability to communicate clearly in person, virtually, and in group settings Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.