Vice President of Marketing

We’re looking for a Badass VP of Marketing! If you’re a badass marketing executive ready to make our brand impossible to ignore, step up. What You’ll Do: Architect and execute a scalable marketing strategy aligned with organizational growth goals. Lead brand development, ensuring consistent, powerful messaging across digital, retail, and industry channels. Drive go-to-market launches that capture attention and create revenue impact. Own digital marketing (SEO, SEM, social, email, content, and e-commerce) to grow reach and conversions. Inspire and manage creative teams, agencies, and cross-functional leaders to deliver results. Build data-driven campaigns, analyze performance metrics, and optimize every dollar spent. Represent the brand at trade shows, customer engagements, and industry events as the face of marketing excellence. What You Bring: 15+ years in progressive marketing leadership in tactical or outdoor gear. A proven record of building marketing programs from the ground up and scaling them to exponential growth. Deep expertise in digital strategy, content storytelling, ecommerce, experiential retail. Executive-level leadership skills with the ability to align marketing, sales, and operations. Experienced in industry regulations (Berry Amendment, ITAR, compliance) and digital platform restrictions. Passion for the gear — because you’ve used it, trusted it, and know it.