Store Operations Specialist (TikTok E-commerce)

About the RoleWe are looking for a Store Operations Specialist to manage and scale our e-commerce store on TikTok (and other content-driven platforms). This role is highly execution-oriented and data-driven, covering the full operational lifecycle—from product selection and listing optimization to traffic acquisition, creator distribution, and post-sales management.You will be accountable for GMV growth, conversion rate, and ROI, and play a key role in driving sustainable store performance.Key Responsibilities1. End-to-End Store OperationsOwn daily store operations across the full funnel, including data analysis, product selection, listing, content coordination, paid traffic, and after-sales supportDrive performance with a strong focus on GMV, conversion rate, and ROI2. Data Monitoring & Problem SolvingClosely track key metrics such as traffic, CTR, CVR, GMV, negative review rate, and refund rateDiagnose performance issues (e.g. low exposure, weak click-through, pricing mismatch, poor content conversion)Propose clear action plans and execute rapid optimizations through continuous testing and iteration3. Product Selection & SKU ManagementIdentify winning products based on platform trends, competitor benchmarks, creator performance data, and analytical toolsMaintain a high product launch frequency to drive store activity and traffic growthManage pricing, promotions, inventory, and product lifecycleOptimize listings (titles, main images, descriptions) to improve search visibility and conversion4. Creator Distribution & Affiliate CollaborationPartner closely with the creator/affiliate team to scale product distributionSupport creator product pools, commission structures, and creative assetsTrack performance and continuously optimize strategies to improve affiliate conversion and ROI5. Paid Traffic & Platform CampaignsUnderstand TikTok Spark Ads and Feed Ads logic; collaborate with the paid media team to optimize ROIParticipate in platform-led campaigns, discounts, and themed promotions to unlock incremental exposure6. Customer Service & After-Sales ManagementRespond promptly to customer inquiries, after-sales issues, and negative reviews that impact store ranking and conversionReduce refund rates, negative feedback, and compliance risks to maintain a stable store ratingQualificationsBachelor’s degree or above; 1–3 years of e-commerce operations experienceStrong logical thinking and data analysis capabilitiesFamiliarity with TikTok platform rules and marketing ecosystem preferredHands-on experience with content-driven e-commerce platforms such as TikTok, Douyin, Kuaishou, or WeChat Channels; proven success cases are a plusStrong collaboration mindset and service orientation; honest, reliable, and execution-focusedFast learner with strong adaptability; passionate about cross-border and content e-commerceProactive, detail-oriented, patient, and highly responsible with a positive, growth-oriented attitude