Global Marketing Director Aquaphor

Job DetailsContract Type: Unlimited / Full-TimeCountry / City: United States / Stamford, CTCompany: Beiersdorf AGJob Function: Marketing / Market ResearchYour TasksGlobal Brand & Growth StrategyDefine and drive the mid- and long-term global Aquaphor brand strategy aligned to the 2030 growth ambitionDevelop the long-term 2030 portfolio vision that scales Aquaphor's impact and sets the trajectory for global leadershipCraft an ambitious global expansion roadmap, unlocking opportunities across new and legacy categoriesBuild a clear global positioning rooted in US heritage while enabling international relevance and regulatory fit (cosmetics vs OTC)Identify global white spaces for expansion across categories and geographiesPortfolio & Innovation LeadershipOversee global portfolio strategy across legacy and new categoriesEnsure clear prioritization between core business growth (US) and global expansion projectsSteer global innovation pipeline in close collaboration with R&D, Supply Chain, Medical and other HQ functionsTogether with Senior Medical Manager, present projects in Pre-IIM meetings and senior forums (i.e. Aquasquad, Regular JFs with Derma President and/or US Derma Lead Team), championing bold ideas and clear strategic directionCommunication & Brand EquityDefine the global strategic brand positioning and brand equity visionLead global campaign developmentLead global best-practice launch support creation and best-in-class communication packages across channels (campaign, website, social media) on global scale OTIFCreate best in class social media strategy and brand advocacy conceptsSteer lead agency on strategic levelUS–Global IntegrationEnsure strong partnership with North America marketingDrive alignment between global strategy and US executionAct as senior interface between US organization and Hamburg HQTeam & x-functional LeadershipLead, coach and develop a high-performing global marketing team located in US and HQFoster entrepreneurial, agile and performance-driven cultureInfuse and inspire team with new ideas, a strategic vision and best-practice casesBuild cross-functional alignment on vision across Marketing, Medical, CMI, R&D (Formula, Claim Strategy & PackDev), Finance, Supply Chain and with US Derma Lead teamEnsure consistent messaging and visual execution across all brand touchpointsPerformance & GovernanceOwn and monitor global marketing budgetDefine and monitor brand health and financial KPIs in close collaboration with CMIProvide regular clear brand, market & competitor reporting in close collaboration with CMIYour ProfileUniversity degree in Business, Marketing or Life Sciences10+ years experience in global marketing and brand buildingStrong US market expertise required and ideally some experience outside US marketExpertise in dermatological skincare is a plusProven track record in end-to-end innovation and communication developmentExperienced leader ideally with expertise in managing or collaborating with hybrid/global teamsStrong strategic thinking and entrepreneurial mindsetExcellent stakeholder management and influencing skillsAbility to operate in matrix and cross-cultural environmentComfortable working in a hybrid team set-up (HH HQ and US) across time zones and managing stakeholders across regions with agility and empathyStrong communication, presentation and visual/verbal storytelling skills bringing a vision to lifeVery strong eye for details and excellence in executionFluent in EnglishAdditional informationWe embrace Diversity and Inclusion and are committed to providing equal opportunities to all our applicants. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.J-18808-Ljbffr