Global Marketing Manager – Plasma Innovations

Global Marketing Manager – Plasma InnovationsJOB SUMMARYThe Global Marketing Manager, for PI (Plasma Innovations) is responsible for providing marketing strategy support and driving market development, commercialization, and adoption of the PI product and services portfolio worldwide. This role balances upstream market development with downstream execution, ensuring the Terumo BCT brand grows across prioritized segments. The incumbent will develop go-to-market strategies, lead evidence-based marketing initiatives, and engage global and regional stakeholders, while partnering with internal teams across product management, services, sales, scientific affairs, and regulatory to deliver integrated market success.ESSENTIAL DUTIES:Strategic Market Development & Go-to-Market PlanningConduct market assessments and market research to identify opportunities.Develop product positioning, messaging, and value propositions aligned with customer needs and evolving market trends.Lead development of service offerings and program launches to strengthen brand positioning.Collaborate with Global Product Management on launch readiness for new products and services.Content Development & CommunicationPartner with Corporate Communications to create impactful omnichannel marketing assets (brochures, case studies, product demos, videos).Ensure messaging consistency and integration of the PI portfolio into promotional programs, sales tools, and customer communications.Develop storytelling across the portfolio to reflect customer feedback, competitive insights, and brand strategy.Sales Enablement Provides direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer’s needs and the system selling approach. Provide field training and insights to accelerate adoption and ensure alignment with customer needs.Market Development & Evidence GenerationIdentify adoption barriers and contribute to strategies to overcome them.Collaborate with Scientific Affairs to define and communicate evidence strategy.Translate new evidence and claims into marketing programs, materials, and campaigns.Plan multi-channel campaigns to support training, customer engagement, and congress activities.Stakeholder EngagementBuild and strengthen partnerships with Key Opinion Leaders (KOLs).Lead advisory board activities and VOC insights to shape downstream and upstream marketing strategies.Participate in international congresses, engaging with customers and external organizations to drive visibility and market share growth.Performance Monitoring & AnalyticsTrack adoption, revenue, and market share metrics globally.Analyze effectiveness of programs using internal and external stakeholder feedback.Develop tactics and tools to measure and communicate results.QUALIFICATIONS & SKILLS:Bachelor’s degree in Life Sciences, Marketing, or Business; advanced degree (MBA, MS) preferred.Minimum 5 years’ experience in global marketing and/or sales, preferably in MedTech, Biotech, Pharma, or other regulated Life Sciences industries.Experience in Plasma field strongly preferredScientific or Technical background in PIasma applications, therapies, and markets strongly preferred.Advanced sales and marketing techniques with strong knowledge of market execution.Demonstrated ability to consistently support sales goals and profitability.Experience in product positioning and competitive knowledge of global markets.Ability to effectively apply knowledge of strategic planning and program delivery.Knowledge of global marketing strategies and market requirements, with working knowledge of global sales strategies.Ability to assess and integrate customer needs and market trends the context of product systems and business capabilities and translate this into effective programs.Proven ability to work effectively with multiple levels of customer organizations as well as internal cross-functional and regional teams.Excellent communication, presentation, and stakeholder management skills.Analytical mindset with ability to interpret data and refine strategies.-Or-An equivalent competency level acquired through a variation of these qualifications may be considered.PHYSICAL REQUIREMENTSTypical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.Additional Physical RequirementsTravel 10-20% Global Travel