Marketing Specialist

Department: MarketingLocation: Wilsonville, OR (TargetPath)DescriptionTargetPath represents client brands being sold through mass-market & specialty retail, online, and reseller channels (B2B and B2C). Working with the Marketing team and external vendors, you will support demand generation, sell-through, and marketing for our clients to help them accelerate their time to market, enter new channels, and increase their revenue. This role balances strategy and execution (channel partner support, collateral, online, direct and sell-through marketing, tradeshows & events). Your Location:The Position: In-Person/In-Office (not remote)Our Office: 9375 SW Commerce Circle, Suite A7, Wilsonville, OR 97070Your Schedule:Full Time (40hrs/Wk)Mon-Fri from 8:00am to 5:00pmYour Language Skills:English (Highly Proficient Written & Verbal)Your Manager:Jen (Director, Channel Marketing)TargetPath's Core Values:IntegrityInnovationExpertiseEmpowermentPartnershipPassionYour Contribution to TargetPath:Channel Partner SupportNew product launch: Develop/maintain selling tools, audit product sheets, communicate launchMerchandising: Execution of merch plan, maximize brand exposure, develop in-store POP displays (source/schedule)Create campaigns with a measurable call to actionCreate materials: Sales resources (custom presentations, sales collateral, launch and product assets) or materials used on display in retail storesCreate internal trackers per channel or partnerCollateral:Manage collateral and SWAGEvents & ShowsPre-event support: preparing event orders, literature, SWAG & kits, and logisticsWeb & OnlineEmail campaigns, product launches, keyword-based search advertising and social mediaAsset toolkit build-outs (web pages) and product listing optimization (detail pages)Social Media:Strategy recommendations, social calendars, social posts, and managing responsesPreferred:Ability and willingness to travel (Up to 25%)Your Background/Skills:Required:Bachelor’s Degree: Marketing, Communications, or equivalent+2yrs as Marketing Specialist or...+5yrs as Marketing Coordinator (channel/retail, brand or MarCom)Experience working with external parties (vendors, resellers, end users)Desirable Experience:Platforms: Google Analytics, Facebook Business ManagerSoftware: PhotoShop, Illustrator, InDesign and Final CutDigital: Social media, email, and marketing automationRetail/Sales Floor: CE, Fashion or Consumer GoodsTargetPath's Contribution to You:End-of-Year Discretionary BonusReal Healthcare: Medical/Dental/Vision w/ 75% Paid401k w/ 3% Contribution (TargetPath pays this even if you don't contribute!)Other Benefits: LTD, Life, AD&D15 Days PTO13 Paid HolidaysTeam OutingsCompany Season Tickets to Local Sports TeamsWell-behaved dogs allowed in office!