Sales & Service Manager

DescriptionWe are seeking an experienced and highly motivated Sales & Service Manager to join our team and help drive exceptional group and event experiences at our luxury resort. This unique hybrid role blends catering sales, group room sales, and event execution, offering a high-touch, end-to-end experience from initial inquiry through flawless event delivery and post-event follow-up.This position is ideal for a hospitality professional who thrives in a fast-paced environment, excels at building relationships, and is passionate about creating memorable, elevated experiences. The role requires a high degree of independent judgment, attention to detail, and a commitment to excellence aligned with Appellation’s values.Job Responsibilities Include But Not Limited ToSales & Business DevelopmentProactively solicit and convert catering and group room business within designated marketsRespond promptly to inquiries, conduct engaging site tours, and close business with confidenceAchieve monthly, quarterly, and annual revenue goals while maintaining strong sales activityDevelop creative packages and strategically upsell enhancements to maximize revenuePrepare, present, and negotiate proposals, contracts, and pricing strategies aligned with profitability goalsLeverage referrals, vendor partnerships, trade shows, and networking events to generate new businessCollaborate with Sales & Marketing to identify and pursue new market opportunitiesEvent Planning & ExecutionServe as the primary point of contact for clients throughout the planning processCreate detailed Banquet Event Orders (BEOs) and coordinate closely with culinary, banquet, and operations teamsManage events onsite, ensuring seamless execution and an exceptional guest experienceHandle last-minute changes and requests with professionalism, flexibility, and composureConduct post-event follow-up and gather feedback to strengthen client relationshipsRevenue Optimization & Experience EnhancementIdentify and execute upselling opportunities, including premium menu enhancements, décor upgrades, and curated F&B experiencesPromote additional resort offerings such as spa services, overnight stays, and pre/post-event experiencesPartner with Spa and F&B teams to develop unique, revenue-generating packagesSupport seasonal promotions and targeted campaigns to drive demand during need periodsMonitor booking pace and proactively address gaps through strategic outreachOperations & CollaborationCoordinate with Front Desk and Reservations to manage room blocks, VIP arrivals, and special requestsMaintain accurate records and sales activity in Maestro and other systemsParticipate in weekly Sales & Catering, BEO, and leadership meetingsContribute to forecasting, budgeting, and performance tracking for your segmentStay informed on industry trends and competitor offerings to remain innovative and competitiveCompensation & BenefitsPay Range (Salaried): $70,000 - $73,000 annuallyHealth benefits including medical, dental, vision, life insurance, and EAPVacation and paid holidays401(k) MatchingAflac supplementalTeam Member DiscountsGROW WITH USBorn from the elegant merger of the culinary and hospitality worlds, Appellation is much more than a typical hotel company. Inspired by its name, this new hotel brand brings together the best of local elements in a new way: a hotel collection powered by people, connected by food, and defined by place - All designed to celebrate its destinations’ culture, community, and craftsmanship.Developed by visionary co-founders Charlie Palmer, one of America’s best-known, award-winning chefs and pioneer in the American hotel-restaurant model, and Christopher Hunsberger, a 30-year veteran of Four Seasons Hotels and Resorts and its former president of North Americas.Appellation Lodi – Wine & Roses Resort and Spa offers the perfect setting for romantic getaways, special occasions, business events, and more. As San Joaquin’s leader in hospitality and culinary excellence, we provide a strong team atmosphere and career growth opportunities in various fields, including hotel industry, culinary arts, event planning, spa & wellness, administration, and management.Our resort is located in Lodi, California, a hidden gem in the heart of Northern California’s wine country that offers an exceptional quality of life with a welcoming small-town feel. Home to award-winning wineries, a charming downtown, and a close-knit community, Lodi is known for its beautiful weather, abundant outdoor recreation, and relaxed pace of life. The cost of living is significantly more affordable than many major metropolitan areas, at approximately 41% lower than San Francisco, 28% lower than Los Angeles, and 21% lower than Napa. With convenient access to Sacramento, the Bay Area, and Lake Tahoe, Lodi is an ideal destination for professionals and families seeking career growth alongside a balanced, fulfilling lifestyle.Visit https://www.appellationhotels.com/hotels/california-lodi/ to learn more about our resort.Requirements1 to 3 years of experience in sales and event coordination, preferably in catering sales and/or hotel settingSales-driven with a service-first mindsetExceptionally organized and responsive under pressureStrong cross-functional collaborator who elevates the guest experience and maximizes revenuePassionate about hospitality, presentation, and personalizing each eventApplies critical thinking and solution-driven problem solving to address customer and business needs, ensuring resolution with thorough follow-throughCommunicates effectively and graciously in both written and verbal formats, ensuring clarity and professionalism in all guest and team interactionsThrives in a fast-paced environment with the ability to adapt quickly to changing priorities, while effectively managing multiple tasks and projects with focus and efficiencyAvailability to work weekends, evenings, and holidays as neededProficiency in Microsoft Word, Excel, and OutlookAbility to perform essential functions and physical requirements of the job with or without reasonable accommodations