Director, Strategic Communications – Hybrid in Dallas, TX

Job SummaryThe Director of Strategic Communications is a skilled healthcare storyteller and strategic thinker who ensures the right stories reach key audiences to build trust, elevate brand reputation, amplify business priorities, and drive engagement across earned and owned channels. This role connects Corporate Communications, Field Communications, Marketing, and Clinical/Operational stakeholders to deliver clear, compliant, and compelling narratives in a highly regulated environment.The Director translates complex healthcare and managed care concepts into accessible, audience‑appropriate content for patients, providers, payers, regulators, employees, and community stakeholders—turning strategy into measurable outcomes while maintaining credibility, accuracy, and compliance.ResponsibilitiesStrategic Communications LeadershipTranslates complex healthcare initiatives—including managed care, value‑based care, clinical programs, access, quality, and affordability—into clear, compelling narratives for internal and external audiencesDrives strategic communications by embedding healthcare‑appropriate storytelling across owned channels, including websites, email, social media, newsletters, educational content, and integrated campaignsAligns strategic communications with marketing to ensure message consistency across paid, earned, shared, and owned channels, while respecting regulatory and compliance requirementsIdentifies opportunities to amplify earned media, thought leadership, and reputation‑building healthcare content through owned and digital channelsLeads integrated communications strategies for key enterprise initiatives, including managed care partnerships, population health programs, clinical transformation, and market expansionsServes as a senior communications advisor to executives on healthcare messaging, narrative risk, and sensitive issuesContent Writing & Editorial OwnershipOversees and personally contributes to high‑impact healthcare content writing, including:Executive and physician leader communicationsThought leadership on healthcare trends and innovationWeb, email, and newsletter contentCampaign narratives tied to growth, access, and outcomesMedia‑adjacent and reputation contentEstablishes and enforces editorial and compliance standards to ensure content is accurate, clear, audience‑appropriate, and aligned with brand and regulatory expectationsOwns enterprise editorial calendars and content planning for healthcare storytelling across channelsTranslates clinical, operational, and policy‑driven information into plain‑language, patient‑ and stakeholder‑focused contentPartners with Legal, Compliance, Clinical, and Regulatory teams to ensure all content meets healthcare standardsEarned Media Content Operating ModelBuilds and leads a standardized earned‑media content operating model that supports healthcare markets and regionsIdentifies, packages, and distributes healthcare‑relevant earned media story opportunities (e.g., patient impact, clinician expertise, innovation, community benefit) to field teamsEquips field communications teams with media‑ready assets, approved messaging frameworks, FAQs, and storytelling toolkits that enable local market customizationBalances national narrative consistency with local healthcare market needs and regulatory considerationsMeasurement & AnalyticsEstablishes KPIs and dashboards to evaluate media impact, content engagement, reputation strength, and share of voice in healthcare contextsLeads a monthly insights and measurement process to surface optimization opportunities and best practicesLeverages analytics to refine storytelling priorities related to trust, access, outcomes, and growthPartners with Marketing and Analytics teams to align communications metrics with broader healthcare performance indicatorsTeam & Cross‑Functional LeadershipLeads and develops a team of communications and content professionalsWorks effectively in a highly matrixed healthcare environment, partnering with Marketing, Clinical, Operations, Managed Care, Legal, and Compliance teamsManages agency partners supporting healthcare communications, media relations, content, and measurementQualificationsRequired:Bachelor’s degree in Communications, Public Relations, Journalism, Healthcare Administration, or related field10+ years of progressive experience in healthcare communications, corporate communications, public relations, or media strategyDemonstrated experience working in regulated healthcare or managed care environmentsProven ability to lead teams and influence senior leaders across complex organizationsExceptional writing, editing, and storytelling skills with strong healthcare literacyAbility to manage sensitive, high‑stakes communications with sound judgment and attention to detailMinimum travel may be required. We will run an MVR on the final candidate.Preferred:Master’s degree in Communications, Public Health, Healthcare Administration, Business, or related fieldExperience supporting managed care, payer–provider partnerships, or value‑based care modelsCrisis and issues management experience in healthcare settingsKey Competencies:Healthcare storytelling and narrative developmentContent writing and editorial leadershipExecutive and physician communicationsRegulatory and compliance awarenessCross‑functional influence in complex systemsData‑driven decision makingAbility to operate with speed, precision, and judgmentEmployment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.Tenet participates in the E-Verify program. Follow the link below for additional information.E-Verify: http://www.uscis.gov/e-verifyThe employment practices of Tenet Healthcare and its companies comply with all applicable laws and regulations.2603013722Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.,Key Competencies:Healthcare storytelling and narrative developmentContent writing and editorial leadershipExecutive and physician communicationsRegulatory and compliance awarenessCross‑functional influence in complex systemsData‑driven decision makingAbility to operate with speed, precision, and judgment,Strategic Communications LeadershipTranslates complex healthcare initiatives—including managed care, value‑based care, clinical programs, access, quality, and affordability—into clear, compelling narratives for internal and external audiencesDrives strategic communications by embedding healthcare‑appropriate storytelling across owned channels, including websites, email, social media, newsletters, educational content, and integrated campaignsAligns strategic communications with marketing to ensure message consistency across paid, earned, shared, and owned channels, while respecting regulatory and compliance requirementsIdentifies opportunities to amplify earned media, thought leadership, and reputation‑building healthcare content through owned and digital channelsLeads integrated communications strategies for key enterprise initiatives, including managed care partnerships, population health programs, clinical transformation, and market expansionsServes as a senior communications advisor to executives on healthcare messaging, narrative risk, and sensitive issuesContent Writing & Editorial OwnershipOversees and personally contributes to high‑impact healthcare content writing, including:Executive and physician leader communicationsThought leadership on healthcare trends and innovationWeb, email, and newsletter contentCampaign narratives tied to growth, access, and outcomesMedia‑adjacent and reputation contentEstablishes and enforces editorial and compliance standards to ensure content is accurate, clear, audience‑appropriate, and aligned with brand and regulatory expectationsOwns enterprise editorial calendars and content planning for healthcare storytelling across channelsTranslates clinical, operational, and policy‑driven information into plain‑language, patient‑ and stakeholder‑focused contentPartners with Legal, Compliance, Clinical, and Regulatory teams to ensure all content meets healthcare standardsEarned Media Content Operating ModelBuilds and leads a standardized earned‑media content operating model that supports healthcare markets and regionsIdentifies, packages, and distributes healthcare‑relevant earned media story opportunities (e.g., patient impact, clinician expertise, innovation, community benefit) to field teamsEquips field communications teams with media‑ready assets, approved messaging frameworks, FAQs, and storytelling toolkits that enable local market customizationBalances national narrative consistency with local healthcare market needs and regulatory considerationsMeasurement & AnalyticsEstablishes KPIs and dashboards to evaluate media impact, content engagement, reputation strength, and share of voice in healthcare contextsLeads a monthly insights and measurement process to surface optimization opportunities and best practicesLeverages analytics to refine storytelling priorities related to trust, access, outcomes, and growthPartners with Marketing and Analytics teams to align communications metrics with broader healthcare performance indicatorsTeam & Cross‑Functional LeadershipLeads and develops a team of communications and content professionalsWorks effectively in a highly matrixed healthcare environment, partnering with Marketing, Clinical, Operations, Managed Care, Legal, and Compliance teamsManages agency partners supporting healthcare communications, media relations, content, and measurement