Direct Response Copywriter

Direct Response Copywriter (Performance-Driven | DTC Growth)Location: RemoteReports to: Director of MarketingCompany: Truly Free HomeSalary: $80,000 - 100,000We will also consider W-2 and/or part time candidates.Role OverviewWe're looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn't just sound good—it converts. This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels. You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels—while continuously testing, iterating, and optimizing based on performance data. For the next 5–6 months, you'll also support blog and SEO content as we expand our organic footprint. This is a temporary component and will not dilute the primary focus on direct response performance. If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative—this role is for you.What You'll OwnDirect Response Copy (Core Focus)Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)Email & SMS campaigns and flowsLanding pages and product detail pagesAdvertorials and funnelsDevelop high-performing hooks, angles, and messaging frameworksPartner with creative and media teams to concept and iterate ad creativeContinuously test variations (headlines, offers, positioning) to improve KPIsAnalyze performance data and translate insights into new copy directionsTesting & OptimizationOwn copy testing roadmap and iteration cyclesIdentify winning messaging and scale it across channelsBalance speed and quality—shipping frequently while improving performanceTemporary Blog & SEO Support (5–6 months)Write or support blog content aligned with SEO and brand goalsTranslate product and customer insights into educational, conversion-aware contentCollaborate with SEO or content teams to maintain consistency in voice and messagingWhat Success Looks LikeYour copy directly improves conversion rates, CTR, and CAC efficiency.You consistently generate new winning angles and hooksYou contribute to scalable creative that drives measurable revenue growthYou operate with a test → learn → iterate mindset, not "one-and-done" writingWhat You Bring3+ years of direct response copywriting experience (DTC or performance marketing preferred)Proven track record of writing copy that drives measurable resultsDeep understanding of:Customer psychology and buyer intentOffers, hooks, and urgencyPaid social and lifecycle marketing ecosystemsExperience working closely with paid media, creative, or growth teamsComfort using data to inform decisions (you don't need to be an analyst, but you use performance insights)Bonus PointsExperience in DTC, CPG, or subscription businessesFamiliarity with platforms like Klaviyo, Meta Ads, or TikTok AdsExposure to SEO or long-form content strategyHow You WorkYou think like a marketer, not just a writerYou move fast and iterate fasterYou care about performance over opinionsYou're constantly studying what's working in the market—and applying itWhy This Role is DifferentThis isn't a traditional copywriting role. You won't be writing in a vacuum—you'll be:Directly tied to revenue and growthCollaborating with a performance-driven teamShipping work that gets tested, measured, and scaled#J-18808-Ljbffr