{"schemaVersion":"jobsearcher.job.v1","id":"ae90be04f8bc69a91d07eba8","url":"https://jobsearcher.com/jobs/ae90be04f8bc69a91d07eba8","canonicalUrl":"https://jobsearcher.com/jobs/ae90be04f8bc69a91d07eba8","title":"Personalization Specialist","description":"DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page .\n______________________________________________________________________\nPosition Overview:\nPersonalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle.\n\nYou will act as the subject matter expert in personalization strategy and execution — collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life.\nResponsibilities:\nStrategy & Roadmap\nAssist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.\nPartner with stakeholders to identify use cases that align customer needs with business objectives.\nExecution & Orchestration\nBuild and manage dynamic customer journeys, automated campaigns, and personalized content modules.\nTranslate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows).\nSegmentation & Data Activation\nCollaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.\nLeverage customer profiles, behaviors, and firmographic data to enhance personalization relevance.\nOptimization & Testing\nCollaborate UX team to run A/B and multivariate testing to optimize personalized experiences.\nTrack, analyze, and report on performance; translate learnings into actionable insights.\nTechnology & Enablement\nServe as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)\nPartner with IT and MarTech to ensure seamless data flows, integrations, and governance.\nCollaboration & Leadership\nAct as an internal advocate for personalization, educating stakeholders on capabilities and best practices.\nProvide mentorship and direction to team members or cross-functional partners.\nQualifications\nExperience: 2+ years in digital marketing, CRM, personalization, or similar\nEducation: Bachelor's Degree or equivalent years of experience (preferred)\nTechnical Skills: Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).\nAnalytical Skills: Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.\nStrategic Thinking: Proven ability to translate customer needs into scalable personalization programs.\nCollaboration: Experience partnering with cross-functional teams (data, UX, sales, product).\nBonus: Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks.\nSuccess Measures\nIncreased engagement rates (CTR, time on site, repeat visits).\nGrowth in conversion and revenue influenced by personalized experiences.\nAdoption and utilization of personalization tools across the organization.\nSuccessful launch and scale of personalization use cases aligned to lifecycle stages.\nPhysical Requirements:\nGenerally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen\nGenerally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body\nCompensation:\nThe base pay range for this position is:\n$29.00\nto\n$39.75\nMust be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.\nMany factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.\n______________________________________________________________________\nDigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.\nIf you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com .\nKnow Your Rights: Workplace Discrimination is Illegal","company":"Digikey Electronics","rawCompany":"digikey electronics","city":"Bloomington","state":"MN","isRemote":false,"isActive":false,"createdAt":"2026-08-05T13:48:50.594Z","occupations":[{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"}],"industries":[{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"},{"code":"541512","title":"Computer Systems Design Services","slug":"computer-systems-design-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Personalization Specialist","description":"DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page .\n______________________________________________________________________\nPosition Overview:\nPersonalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle.\n\nYou will act as the subject matter expert in personalization strategy and execution — collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life.\nResponsibilities:\nStrategy & Roadmap\nAssist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.\nPartner with stakeholders to identify use cases that align customer needs with business objectives.\nExecution & Orchestration\nBuild and manage dynamic customer journeys, automated campaigns, and personalized content modules.\nTranslate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows).\nSegmentation & Data Activation\nCollaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.\nLeverage customer profiles, behaviors, and firmographic data to enhance personalization relevance.\nOptimization & Testing\nCollaborate UX team to run A/B and multivariate testing to optimize personalized experiences.\nTrack, analyze, and report on performance; translate learnings into actionable insights.\nTechnology & Enablement\nServe as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)\nPartner with IT and MarTech to ensure seamless data flows, integrations, and governance.\nCollaboration & Leadership\nAct as an internal advocate for personalization, educating stakeholders on capabilities and best practices.\nProvide mentorship and direction to team members or cross-functional partners.\nQualifications\nExperience: 2+ years in digital marketing, CRM, personalization, or similar\nEducation: Bachelor's Degree or equivalent years of experience (preferred)\nTechnical Skills: Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).\nAnalytical Skills: Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.\nStrategic Thinking: Proven ability to translate customer needs into scalable personalization programs.\nCollaboration: Experience partnering with cross-functional teams (data, UX, sales, product).\nBonus: Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks.\nSuccess Measures\nIncreased engagement rates (CTR, time on site, repeat visits).\nGrowth in conversion and revenue influenced by personalized experiences.\nAdoption and utilization of personalization tools across the organization.\nSuccessful launch and scale of personalization use cases aligned to lifecycle stages.\nPhysical Requirements:\nGenerally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen\nGenerally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body\nCompensation:\nThe base pay range for this position is:\n$29.00\nto\n$39.75\nMust be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.\nMany factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.\n______________________________________________________________________\nDigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.\nIf you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com .\nKnow Your Rights: Workplace Discrimination is Illegal","datePosted":"2026-08-05T13:48:50.594Z","dateModified":"2026-08-05T13:48:50.594Z","hiringOrganization":{"@type":"Organization","name":"Digikey Electronics","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Bloomington","addressRegion":"MN","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"ae90be04f8bc69a91d07eba8"},"url":"https://jobsearcher.com/jobs/ae90be04f8bc69a91d07eba8"}}