Social Media Account Manager

We are looking for a Social Media Account Manager to lead organic social strategy and day-to-day channel execution for a growing brand presence in Westbrook, Connecticut. This role combines content planning, performance analysis, community engagement, and cross-functional collaboration to strengthen audience connection and support broader marketing goals. The ideal candidate brings a strong command of major social platforms, a data-informed approach to optimization, and the ability to create compelling content in both office and on-site environments.Responsibilities:• Build and manage editorial calendars across assigned social platforms, ensuring content is timely, consistent, and aligned with brand priorities.• Create, refine, and publish daily social posts that capture attention and encourage meaningful audience interaction.• Oversee community engagement by monitoring comments, messages, and activity across channels, responding in a thoughtful voice that reflects the brand.• Evaluate campaign and channel performance using analytics, testing methods, and key metrics to identify opportunities for stronger results.• Track emerging platform trends, audience behaviors, and industry developments, then recommend updates to improve social media effectiveness.• Provide coaching to store-level teams on platform standards, brand guidelines, and practical approaches for successful social media execution.• Review locally managed social accounts to confirm compliance with established policies and suggest improvements to content quality and consistency.• Use platforms such as Sprout Social and HubSpot to streamline scheduling, monitoring, reporting, and overall workflow efficiency.• Capture and develop fresh content on location at stores, events, and boat shows when needed, working closely with internal teams and external partners.• Align organic social activity with paid initiatives, while sharing progress updates and performance insights with stakeholders on a regular basis.• At least 5 years of experience managing social media for business or corporate brands.• Strong knowledge of leading social platforms, including Facebook, Instagram, LinkedIn, X, and YouTube.• Hands-on experience creating content with Adobe Creative Cloud.• Ability to interpret social performance data and translate findings into actionable recommendations.• Bachelor’s degree in Marketing or a related field.• Strong communication and organizational skills, with the ability to manage multiple deadlines and priorities effectively.• Availability to work evenings and weekends when business needs require it.• Experience with photography, video production, or drone-based content creation is an advantage.Innovation starts with people.®Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.