Marketing Assistant

Job Title: Marketing Assistant Location: Akron, OH Department: Marketing Reports to: Marketing Manager Job Overview: We are looking for a dynamic and creative Marketing Assistant to join our team. As a Marketing Assistant, you will support the marketing team in developing and implementing marketing strategies. This role requires excellent communication, organization, and attention to detail. You’ll be involved in a wide range of activities, including social media management, content creation, event planning, and campaign analysis. Key Responsibilities: Monitor and report on the effectiveness of marketing campaigns, making recommendations for improvements Conduct market research to identify trends, competitors, and target audiences Support the planning and execution of events, trade shows, and product launches Maintain and update the company’s website with fresh content and news Collaborate with graphic designers, copywriters, and other team members to create promotional materials Help organize and maintain marketing databases, including customer segmentation and email lists Perform administrative tasks such as scheduling meetings, organizing files, and handling logistics for marketing projects Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) Familiarity with social media platforms (Facebook, Instagram, Twitter, LinkedIn) Basic knowledge of graphic design tools (e.g., Adobe Photoshop, Canva) is a plus Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus Excellent verbal and written communication skills Strong organizational skills and attention to detail