Web Content Designer Remote

Dice is the leading career destination for tech experts at every stage of their careers. Our client, Paramount Software Solutions, Inc, is seeking the following. Apply via Dice today!Job ID: Content Writer - WebsitesJob Title: Web Content Designer - Level 4Location: Remote, 450 Columbus Blvd., Suite 1202 , Hartford, Connecticut 06103Duration: 12 MonthsClient: State of CT - DASDescription:The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut s websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out - how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.Experiences Required For This RoleWebsite Content Writing - At least 3 years of measurable experience in the following:Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applicationsCreating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused designPlanning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of contentAligning content with business goals, stakeholder objectives, and user needsInventorying and auditing of content on a local or enterprise levelCopywriting - a high proficiency in writing for real people and motivating them to actionConducting in-depth research on industry-related topics to develop original content and optimize current contentCreating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaignsEditing content and proofreading material for errors and inconsistenciesSEO and analytics - At least 3 years of experience with the following:Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to contentPracticing both technical and on-page SEO methodologies to help build Google s EAT objectivesDeveloping high-impact KPIs and tracking the measurable success of contentUsing customer research and site analytics to prove that content is meeting user needsContent Lifecycle Governance - At least 3 years of experience and use cases with the following:Defining customers needs and identifying content gaps that prevent successful digital experiencesOptimizing and categorizing content to align with a service-oriented information architectureWorking with subject matter experts to write clear text in plain language that achieves defined goalsReviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content GuidelinesStructuring content in ways that customers are used to, and knowing the difference between features and benefitsSetting up governance models that support the maintenance of content after publishingKnowledge, Skills, And AbilityWebsite Writing and Content ManagementKnowledge of Sitecore or a comparable CMSContent creation for websitesExpert copywriting and editing skillsContent marketingSEO and analyticsKnowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)Effective communication skillsHigh emotional intelligenceHigh Functioning in Complex SituationsAbility to distill complex concepts into simple ideasDeadline-driven and able to handle simultaneous tasks, using prioritization models and team communication toolsComfort in suggesting better strategies or pointing out risks in current development effortsDependable, organized, and equally able to work independently as well as in cross-functional team environmentsTeam PlayerSupporting teammates skills and behaviors through development and deliveryCommunication and collaboration with multiple departments and stakeholdersCreative and analytical thinking with strong problem-solving skillsJudgment in dealing effectively and diplomatically with government staffAbility to maintain strict confidentialityPreferred Skills & QualificationsOther Desirable SkillsProficient in Sitecore 10.2Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field3 years of website content writing for a company or institution in a full-time role with defined project-driven goalsProficient in Digital content standards and plain language guidelinesExperience with chatbots, search consoles, and helpdesk servicesProficiency with content tools, especially development, inventory/auditing, and SEO toolsA portfolio of published online contentIndustry certification in a field-related discipline1 year of experience using customer relationship management platforms such as Salesforce1 year of experience using Google Analytics (preferable GA4)1 year of experience using data dashboard software like Power Bi