Product Marketing Manager

Job Preferences & CompensationLocation: Milan (preferred) or Remote (global)Commitment: Full-time (40 hours per week)Salary: Competitive salary, commensurate with experience Core Competencies5-7 years in B2B SaaS product marketingAbility to craft positioning and messaging for technical/AI-driven productsGo-to-market experience for new products or feature launchesTranslating complex capabilities (NLP, AI, VoC analytics) into clear enterprise value propositionsFamiliarity with enterprise buying processes (long cycles, multi-stakeholder: CPO, CMO, Category Manager, Insights teams)Ability to conduct buyer persona research and customer interviewsVertical experience in consumer electronics, home appliances, or FMCG is a strong plus Operational SkillsSales Enablement: Case studies, battle cards, sales decks, one-pagers - materials that help the sales team closeCompetitive Intelligence: Track players like Sprinkler, Bazaarvoice, Qualtrics; continuously sharpen Wonderflow's positioningWeb & Content: Own product pages, landing pages, and technical blog postsData Literacy: Ability to read and leverage analytics outputs as proof points - not a data scientist, but data-fluent Product & R&D InterfaceMarket feedback loop: Systematically collect and synthesise input from clients, prospects, and lost deals; translate it into actionable product insights for the R&D and Product teamFeature prioritisation input: Contribute to roadmap discussions with market evidence - what customers are asking for, what competitors are shipping, what's blocking dealsBeta & early access programs: Coordinate early adopter testing with selected clients, gather structured feedback, and feed it back to ProductLaunch readiness: Work closely with the Product team to define launch criteria, prepare internal enablement, and sequence external communicationProduct documentation: Own or co-own the product narrative - release notes, changelog communications, feature explainers written for a non-technical buyer audienceWin/loss analysis: Run structured win/loss interviews and share findings with both Sales and Product to close the loop between market reality and product decisions Critical Soft Skills for WonderflowOwnership mindset - in a scale-up, no one hands you a briefCross-functional collaboration - tight alignment with Product, Sales, and Customer SuccessMultilingual - English fluent (mandatory); Italian and/or Spanish are strong advantagesStoryteller - Product Intelligence is a powerful concept that's often mis-undersold; this person needs to evangelise itFamiliarity with HubSpot Nice to HaveBackground in a VoC, CX, or market research companyPrior exposure to enterprise clients in consumer goods (appliances, personal care, electronics) Why Join Us? At Wonderflow, you will find an open, collaborative team that is always ready to share ideas. We believe in continuous improvement, innovation, and maintaining a healthy balance between professionalism and a positive atmosphere. Here, numbers matter - but people matter even more!