Marketing Communication Strategist

Organization: Black Cat RescueLocation: Remote with optional involvement in Greater Boston-area eventsTime Commitment: Approximately 8-12 hours per month (flexible)About Black Cat RescueBlack Cat Rescue is a volunteer-run nonprofit dedicated to rescuing and rehoming cats who are often overlooked in shelters—especially black cats, seniors, and those with medical or behavioral needs. We rely on community support, storytelling, and creative outreach to connect cats with loving homes and sustain our rescue efforts.Position OverviewBlack Cat Rescue is seeking a volunteer Marketing Communication Strategist to help guide our overall messaging and content strategy across digital channels, internally and externally. This role is ideal for someone who enjoys thinking about the big picture of communications: how stories are told, how audiences engage, and how different platforms work together.The Marketing Strategist will help oversee our content calendar and messaging across social media, email, and our website, ensuring that communications are consistent, compelling, and aligned with our mission. This role may also help launch new content channels, such as a blog or supporter platforms, while managing some internal team communications.This is primarily a strategic and planning role, with the opportunity to collaborate with other volunteers on writing, design, and posting.Key ResponsibilitiesContent Strategy & MessagingDevelop and maintain a cohesive content calendar across Facebook, Instagram, email newsletters, and the websiteGuide overall messaging and storytelling to support adoption, fundraising, volunteer recruitment, and community engagementEnsure consistent tone, branding, and messaging across platformsChannel DevelopmentHelp launch and shape new content channels such as a blog, storytelling series, or other mission-driven content formatsAdvise on emerging platforms and supporter channels (e.g., Patreon or similar community-supported initiatives)Brand & Creative DirectionSupport implementation of branding updates or new visual initiativesHelp define and support a graphic designer volunteer role, including outlining responsibilities and onboarding guidanceEnsure visuals and messaging remain aligned across communicationsCampaign & Project SupportHelp plan messaging around key initiatives, including adoption campaigns, fundraising efforts, and eventsAdvise on tabling materials, merchandise, and outreach messaging for community eventsCollaborationWork collaboratively with board members and volunteers involved in social media, fundraising, and outreachProvide light guidance and feedback to ensure content aligns with the broader strategyIdeal Skills & ExperienceExperience in marketing, communications, digital strategy, or content marketingFamiliarity with social media strategy (especially Facebook and Instagram)Experience planning content calendars or campaignsStrong storytelling instincts and an understanding of mission-driven messagingInterest in animal welfare, rescue work, or nonprofit communicationsNice to Have (Not Required)Experience with email marketing platformsKnowledge of basic branding or design workflowsFamiliarity with supporter platforms like PatreonExperience working with volunteers or small teamsWhy Volunteer With UsHelp cats who are often overlooked find loving homesUse your marketing expertise to make a tangible impactCollaborate with a passionate, grassroots rescue communityFlexible, remote-friendly volunteer roleHow to Get InvolvedIf you're interested in helping Black Cat Rescue strengthen its voice and reach more supporters, we'd love to hear from you. Please contact us at samantha@blackcatrescue.com with a short note about your experience and interest.