Marketing Analyst I

We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality. All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society. Job Summary The Marketing Analyst supports data-driven decision-making across B2B marketing and sales efforts in the HVAC/OEM space. This role focuses on analyzing performance data, building forecasts, and developing insights that inform strategy, improve pipeline quality, and drive revenue growth. This position is ideal for someone who is analytical, curious, and eager to grow into a strategic partner for marketing and sales leadership. Job Description Key Responsibilities Strategic Data Analysis & ForecastingSupport marketing and sales forecasting (pipeline, revenue, demand generation trends)Analyze historical data to identify patterns and inform growth strategyAssist in building models for lead flow, conversion rates, and revenue projectionsTranslate business goals into measurable KPIs and track performance against targets Market Intelligence & AnalyticsConduct market, customer, and competitive analysis to inform strategic decision-makingTrack industry trends, customer needs, and competitive positioning to identify opportunities for growthMeasure the effectiveness of marketing programs and campaigns, providing insights and recommendations to improve performance Reporting & DashboardingBuild and maintain dashboards (Power BI, Tableau, or Excel)Automate recurring reports for marketing and sales leadershipEnsure data accuracy and consistency across reporting systems Data Management & ToolsWork within CRM and marketing platforms (Salesforce, HubSpot, etc.)Help maintain clean, structured data for accounts, leads, and opportunitiesSupport tracking implementation and campaign attributionCross-Functional CollaborationPartner with marketing, sales, product management, and finance teamsAssist in aligning marketing metrics with sales outcomes and revenue goalsSupport leadership with data for quarterly planning and reviews Analyst Relations & ReportingBuild and maintain relationships with key industry analysts to strengthen market presence and credibilitySupport analyst briefings and provide insights aligned with product strategyDeliver regular reporting and insights to senior leadership Cross-Functional CollaborationPartner with marketing, sales, product management, and finance teamsAssist in aligning marketing metrics with sales outcomes and revenue goalsSupport leadership with data for quarterly planning and reviews Additional ResponsibilitiesSupport continuous improvement of marketing processes and toolsPerform other related duties as assigned Qualifications Education & ExperienceBachelor's degree in Marketing, Business, Economics, Finance, Mathematics, Statistics or a related field2-5 years of experience in marketing, marketing analytics, or a related role (industrial, manufacturing, or HVACR industry experience preferred) Skills & CompetenciesStrong analytical skills with the ability to interpret data and translate insights into actionExcel / Google Sheets (pivot tables, formulas, data analysis)Data visualization tools (Power BI, Tableau, or similar)Excellent written and verbal communication skillsStrong analytical thinking and attention to detailUnderstanding of marketing funnels and B2B sales processesAbility to manage multiple projects and deadlines in a fast-paced environmentStrong collaboration and stakeholder management skillsExperience developing marketing content and positioning strategiesProficiency in Microsoft Office and familiarity with marketing analytics tools or CRM platforms Preferred QualificationsExposure to B2B, industrial, or HVAC/OEM marketsExperience working with CRM systems (Salesforce, HubSpot)Familiarity with forecasting, modeling, or financial metricsExposure to digital analytics (Google Analytics, etc.) Additional Job Details Equal Employment Opportunity and Affirmative Action at Nidec Nidec is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to their age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following website: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf Work Shift Schedule No Soliciting Nidec will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre-approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.