Manager, eCommerce, Bilingual (English/Spanish)

Ecommerce ManagerWe are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.Universal Music Latin Entertainment (UMLE) is the world's leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including Juanes, Alejandro Fernandez, Marco Antonio Sols, Los Tigres del Norte, Don Omar, Luis Fonsi, Juan Gabriel, Gloria Trevi, Caf Tacvba, Belanova and Juan Magan, amongst many others. UMLE's labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company's artist management and booking division.How We LeadWe are seeking a dynamic and data driven Ecommerce manager to lead and optimize our direct-to-consumer marketing strategy and customer relationship programs. You will be responsible for driving customer acquisition, improving retention, and enhancing lifetime value through targeted communications, personalized experiences, and creating a cohesive experience for customers to improve engagement across all lifecycle touch points.How You'll CreateWork closely with VP of Digital Marketing and Sr Manager of E-Comm to execute overall D2C/CRM Strategy and optimize e-commerce sales channels through artist specific campaigns.Develop a D2C e-commerce strategy including user acquisition, conversion rate optimization, and sales performance.Scope out opportunities for growth and key initiatives to leverage category growth and market share within key digital store frontsDevelop, implement and maintain effective and scalable marketing processes and data-driven and optimized execution of cross-channel communicationsLead website and digital store management including optimization, merchandising, and content. Create automated customer journeys (welcome, post-purchase, reactivation, etc.) to maximize CLV.Collaborate with label managers, digital marketing, and logistics teams to ensure a seamless end-to-end customer experience.Analyze traffic, funnel behavior, and customer journey to identify and act on growth opportunities.Develop and execute CRM strategies to engage, retain, and re-engage customers across channels (email, SMS, push notifications, loyalty programs).Track campaign performance and optimize for better engagement and conversionDevelop sales & inventory reportsBring Your Vibe2-5 year's experience developing eCommerce lifecycle/CRM programs, with a focus on marketing automation/operationsBachelor's Degree in Business or a related fieldBilingual (Spanish/English) fluent proficiency requiredKnowledge of industry best practices for marketing automation and the ability/desire to learn new tools and technologies quicklyExperience in customer segmentation strategies and subscriber management across multiple channelsExceptional communicator with a desire to improve processes and positively impact the organizationEnthusiastic, self-motivated and flexibleAbility to work independently and collaboratively in cross-functional teams in a fast-paced environmentExcellent analytical skills, demonstrated passion for digging into data to test hypothesis and continually improve resultsAbility to manage multiple projects simultaneouslyMust have a service mindset; experience in client or central services is a major plusExperience with Shopify is a plusProficient in Excel, Microsoft Office and Photoshop (a plus)Perks PlaylistBe part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spiritComprehensive medical, dental, vision, and FSA options, as well as:100% coverage for out-patient mental health servicesWellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)A lifetime fertility support allowance of $30,000 to plan participantsStudent Loan Repayment Assistance and Tuition Reimbursement100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensationVariety of ways to prioritize much-needed time away from work including:Flexible Paid Time Off (PTO) for exempt employees3-weeks PTO for non-exempt employees2-weeks paid Winter Break10 Company Holidays (including Juneteenth and Wellbeing Day)Summer Fridays (between Memorial Day and Labor Day)Generous paid parental leave for every type of parentDisclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer. We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.