VP of Consumer Marketing, gt.school (Remote) - $200,000/year USD

You are not here to coordinate campaigns. You are here to drive enrollment growth.Traditional marketing leadership positions track impressions and effort. This role tracks enrollments. At gt.school, the demand is already present. Parents are searching for a credible, high-performing K–8 option designed for gifted students. Our AI-driven model speeds up mastery and allows learners to focus on advanced topics and practical competencies. The offering is proven. The audience is ready.What is needed now is a marketing executive who can turn demand into sustained growth.You will control the entire enrollment system for GT Anywhere and direct brand strategy across virtual campuses, on-site programs, and summer offerings. Your objective is clear: transform high-intent interest into 1,000 enrolled families while positioning gt.school as the definitive name in gifted K–8 education.No playbook exists. You will design the funnel, establish positioning, execute tests, and create a dependable operating system using agencies, contractors, and platforms. You will work with full autonomy and direct responsibility for outcomes.If you seek ownership of a concrete target and the authority to design the infrastructure that delivers it, let's connect.What You Will Be DoingTaking full ownership of the GT Anywhere enrollment funnel with direct responsibility for enrollments, conversion performance, and customer acquisition costCreating and managing ongoing experimentation to surface and resolve critical conversion obstaclesDeveloping the comprehensive annual marketing plan spanning virtual, campus, and summer programs—including positioning, audience segmentation, channel strategy, budget planning, and performance targetsCreating a rapid-execution framework that delivers consistently through agencies, contractors, and marketing platformsCollaborating directly with enrollment and school operations to convert family insights into more precise messaging and better-performing creative assetsWhat You Won’t Be DoingExecuting awareness-focused initiatives without enrollment responsibilityServing as a fulfillment resource for unstructured marketing requests with uncertain returnNavigating lengthy approval cycles or managing large bureaucratic structures to launch workPrioritizing surface-level metrics that do not connect to actual enrolled familiesVP Of Consumer Marketing Key ResponsibilitiesArchitect and manage a complete growth system that transforms available demand into 1,000 enrolled families while establishing gt.school as the defining brand in gifted K–8 education.Basic RequirementsBachelor's degree (BA or equivalent)10+ years of experience leading comprehensive marketing strategy and delivering measurable results in startup, technology, or high-growth settingsDirect accountability for conversion outcomes including enrollments, revenue, customer acquisition cost, and funnel conversion ratesAdvanced funnel analysis skills with a history of identifying problems and driving high-leverage solutionsExperience establishing brand strategy, positioning, and messaging at the organizational levelProven capability to design and oversee scalable execution frameworks using agencies, freelancers, and marketing toolsAvailability to work full-time (40 hours/week) remotely from the United StatesAbout Gt.schoolGT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.GT School students explore their passions, develop critical thinking skills, and learn to innovate.Because that's where genius lies.GT School is where gifted minds turn potential into power.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!Working with usThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5750-US-Washingt-VPofConsumerMa1.001