{"schemaVersion":"jobsearcher.job.v1","id":"a1df696f0f2265443ea0ec3e","url":"https://jobsearcher.com/jobs/a1df696f0f2265443ea0ec3e","canonicalUrl":"https://jobsearcher.com/jobs/a1df696f0f2265443ea0ec3e","title":"Vice President, Analytics","description":"Description\nAbout Net Conversion:\nWe're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!\nJOB TITLE: Vice President, Analytics\nDEPARTMENT: Analytics\nREPORTS TO: Chief Analytics Officer\nMAJOR PURPOSE:\nWe are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership, translating complex data into actionable business insights.\nMAJOR RESPONSIBILITIES:\n\nStrategic Leadership: Develop and execute the company's analytics strategy, aligning with overall business objectives. Champion a data-driven culture throughout the organization.\nTeam Management: Lead, mentor, and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.\nMedia Analytics: Oversee all aspects of media analytics, including:\n\nLinear TV, DRTV & Offline: Analyze viewership data, campaign performance, and audience trends.\nCTV & Streaming Audio: Drive insights from streaming platform data, user engagement, and content performance.\nDisplay, Social, and Search: Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models, and A/B testing.\n\nWeb Analytics & Implementation:\n\nManage and provide strategic direction for web analytics, including user behavior, conversion funnels, and site performance.\nOversee team that provide architecture and website implementation support for clients\n\nAdvanced Analytics & Modeling:\n\nProvide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear, actionable business strategies for media planning and budget allocation.\nLead the design and analysis of various marketing tests, including A/B testing, multivariate testing, and holdout experiments, to measure the incremental impact of marketing initiatives.\nEngineering oversight to ensure media data delivery is accurate and useful\n\nCross-Functional Collaboration: Serve as a key partner to senior leadership in Marketing, Media Investment, and Brand, providing data-driven insights to inform strategic decisions.\nData Governance & Technology: Champion best practices for data governance, quality, and privacy. Stay abreast of new analytics technologies and tools, and recommend investments to enhance our capabilities.\n\nNet Conversion has its own propriety data platform, Conversionomics, which the Advanced Analytics team uses daily\nIt is expected that your team will provide feedback and ideation for features that will support the team’s access to insights and accurate data delivery\n\nRequirements\nCANDIDATE SHOULD HAVE:\n\nBachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.\n12+ years of experience in analytics, with at least 5 years in a leadership role.\nExtensive experience in the media industry with a deep understanding of the media landscape, including OTT, streaming audio, display, social, and search. Offline channels a plus, e.g. OOH, Linear, DRTV.\nProven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.\nStrong background in test design and statistical analysis.\nExpertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).\nProficiency with data visualization tools (e.g., Tableau, Looker, Power BI).\nExcellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.\nDemonstrated ability to lead, mentor, and inspire a high-performing team.\n\nPHYSICAL REQUIREMENTS:\n\nPeriods sitting at a desk and monitoring computer (we have ergonomic sit stand desks).\n\nWhat does Net Conversion have to offer?!\n\nCompetitive Salary\nPaid medical at the base tier for the employee only\nAll the standard medical, dental, vision options\nUnlimited PTO\n60% STD at no cost to the employee\n7 weeks Paid Parental leave after 1 years of service\nSupplemental product options such as critical illness, cancer, hospital, life, and more\n4% 401k Match\nHybrid work from schedule for those employees in our Orlando or Charlotte office\nWellness Initiatives\nSummer Fridays (office closes at 2pm)\nPet Benefits\n3 & 5 year anniversary milestone gifts\n\nNet Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.\n#J-18808-Ljbffr","company":"Net Conversion","rawCompany":"net conversion","city":"Eastern","state":"KY","isRemote":false,"isActive":true,"createdAt":"2026-10-04T03:42:34.623Z","occupations":[{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2011.00","title":"Advertising and Promotions Managers","slug":"advertising-and-promotions-managers"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"}],"industries":[{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"},{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"},{"code":"516210","title":"Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers","slug":"media-streaming-distribution-services-social-networks-and-other-media-networks-and-content-providers"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Vice President, Analytics","description":"Description\nAbout Net Conversion:\nWe're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!\nJOB TITLE: Vice President, Analytics\nDEPARTMENT: Analytics\nREPORTS TO: Chief Analytics Officer\nMAJOR PURPOSE:\nWe are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership, translating complex data into actionable business insights.\nMAJOR RESPONSIBILITIES:\n\nStrategic Leadership: Develop and execute the company's analytics strategy, aligning with overall business objectives. Champion a data-driven culture throughout the organization.\nTeam Management: Lead, mentor, and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.\nMedia Analytics: Oversee all aspects of media analytics, including:\n\nLinear TV, DRTV & Offline: Analyze viewership data, campaign performance, and audience trends.\nCTV & Streaming Audio: Drive insights from streaming platform data, user engagement, and content performance.\nDisplay, Social, and Search: Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models, and A/B testing.\n\nWeb Analytics & Implementation:\n\nManage and provide strategic direction for web analytics, including user behavior, conversion funnels, and site performance.\nOversee team that provide architecture and website implementation support for clients\n\nAdvanced Analytics & Modeling:\n\nProvide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear, actionable business strategies for media planning and budget allocation.\nLead the design and analysis of various marketing tests, including A/B testing, multivariate testing, and holdout experiments, to measure the incremental impact of marketing initiatives.\nEngineering oversight to ensure media data delivery is accurate and useful\n\nCross-Functional Collaboration: Serve as a key partner to senior leadership in Marketing, Media Investment, and Brand, providing data-driven insights to inform strategic decisions.\nData Governance & Technology: Champion best practices for data governance, quality, and privacy. Stay abreast of new analytics technologies and tools, and recommend investments to enhance our capabilities.\n\nNet Conversion has its own propriety data platform, Conversionomics, which the Advanced Analytics team uses daily\nIt is expected that your team will provide feedback and ideation for features that will support the team’s access to insights and accurate data delivery\n\nRequirements\nCANDIDATE SHOULD HAVE:\n\nBachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.\n12+ years of experience in analytics, with at least 5 years in a leadership role.\nExtensive experience in the media industry with a deep understanding of the media landscape, including OTT, streaming audio, display, social, and search. Offline channels a plus, e.g. OOH, Linear, DRTV.\nProven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.\nStrong background in test design and statistical analysis.\nExpertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).\nProficiency with data visualization tools (e.g., Tableau, Looker, Power BI).\nExcellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.\nDemonstrated ability to lead, mentor, and inspire a high-performing team.\n\nPHYSICAL REQUIREMENTS:\n\nPeriods sitting at a desk and monitoring computer (we have ergonomic sit stand desks).\n\nWhat does Net Conversion have to offer?!\n\nCompetitive Salary\nPaid medical at the base tier for the employee only\nAll the standard medical, dental, vision options\nUnlimited PTO\n60% STD at no cost to the employee\n7 weeks Paid Parental leave after 1 years of service\nSupplemental product options such as critical illness, cancer, hospital, life, and more\n4% 401k Match\nHybrid work from schedule for those employees in our Orlando or Charlotte office\nWellness Initiatives\nSummer Fridays (office closes at 2pm)\nPet Benefits\n3 & 5 year anniversary milestone gifts\n\nNet Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.\n#J-18808-Ljbffr","datePosted":"2026-10-04T03:42:34.623Z","dateModified":"2026-10-04T03:42:34.623Z","hiringOrganization":{"@type":"Organization","name":"Net Conversion","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Eastern","addressRegion":"KY","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"a1df696f0f2265443ea0ec3e"},"url":"https://jobsearcher.com/jobs/a1df696f0f2265443ea0ec3e"}}