VP of Marketing

Position SummaryThe Vice President of Marketing is an experienced and dynamic Vice President of Marketing to lead our brand strategy and digital marketing efforts. This is a senior leadership role reporting directly to the CMO, with significant influence over how Sun & Ski Sports shows up in the market - online and in stores. You'll own the full marketing function, build and mentor a high-performing team, and serve as the brand's chief storyteller and digital growth driver.Essential Duties and ResponsibilitiesThe essential functions include, but are not limited to the following:Brand & AwarenessDevelop integrated marketing campaigns that drive brand awareness, customer acquisition, and seasonal relevanceLead creative strategy for campaigns, in-store experiences, and content across print, digital, video, and socialChampion a customer-first approach that connects authentically with outdoor and sports enthusiasts Digital & eCommerceOwn the digital marketing roadmap, including SEO/SEM, paid social, email and SMS, affiliate and YoutubePartner with eCommerce and technology teams to optimize the online shopping experience and drive revenue growthLeverage data and analytics to monitor performance, identify trends, and make informed decisions that improve conversion and retentionDrive omnichannel strategies that create a seamless experience between digital and in-store channels Retail Promotions & Merchandising MarketingOwn and drive the annual retail promotional calendar, ensuring campaigns are planned, aligned, and executed flawlessly across all channels and store locationsPartner with Merchandising and Buying teams to develop compelling seasonal and event-based promotions that move inventory and drive trafficCoordinate timing and messaging of promotions across email, digital, social, in-store signage, and circulars for a consistent customer experienceAnalyze promotional performance to refine future offers, discount strategies, and campaign timing Private Label MarketingDevelop and lead the marketing strategy for Sun & Ski Sports' private label brands, positioning them as trusted, high-value alternatives within their respective categoriesPartner with Buying and Product teams to shape go-to-market plans for new private label launches, including naming, packaging, messaging, and channel strategyBuild brand equity for private label lines through targeted digital campaigns, in-store placement, and content that highlights quality and valueTrack private label sales performance and customer perception, using insights to refine positioning and marketing investment Leadership & OperationsBuild, lead, and inspire a collaborative marketing team across brand, digital, and content functionsManage the marketing budget, allocating resources effectively to maximize ROICollaborate cross-functionally with Merchandising, Buying, Store Operations, and Technology teamsEstablish KPIs and reporting cadences to track marketing performance against business goals Minimum Qualifications 8-10 years of progressive marketing experience, with at least 3 years in a senior leadership roleProven track record driving brand growth and digital/eCommerce performance, preferably in retail, specialty retail, or consumer goodsDeep expertise in digital marketing channels including paid search, paid social, email, SEO, and affiliateStrong brand instincts - you know how to build emotional resonance with a consumer audienceExperience managing agencies, external partners, and cross-functional internal teamsAnalytical mindset with fluency in marketing analytics tools (Google Analytics, Salesforce Marketing Cloud, or similar)Excellent communicator and presenter, comfortable engaging with executives and board-level stakeholdersPassion for the outdoors, sports, or active lifestyle is a strong plus Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.Must be able to sit for long periods as needed.Must be able to work at least 40 hours per week.Must have the ability to travel as needed.INDCORPNoteThis job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.