Technical Copywriter

AFL Content Strategy And Creation SpecialistAFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $1.5B in revenue, and employ approximately 7,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.What We Offer:A hybrid in office schedule for qualifying employeesFlexible time off policy401K Company match (up to 4% - dollar for dollar)Professional development, training, and tuition reimbursement programsExcellent medical, dental, vision, and life insurance policy optionsOpportunities for career advancement with an industry leading company!ResponsibilitiesContent Strategy and CreationDevelop energy thought leadership and content roadmap aligned with AFL's market strategyPlan and conduct structured interviews to distill technical insights into authoritative narrativesResearch and write white papers on grid modernization, resilience, renewable integration, and emerging energy demandsCreate solution content connecting thought leadership to AFL's grid solutions and real-world applicationsDevelop product content showcasing AFL's complete solutions portfolio (OPGW, connectivity hardware, accessories) in the context of grid systems, thought leadership, and customer challengesProduce derivative content (summaries, blog posts, social posts, articles) to extend reach and engagementTranslate complex standards, regulatory updates, and technical data into clear narrativesEnsure content aligns with AFL's brand voice guidelinesStrategic CollaborationContribute to the energy marketing strategy, value propositions, customer segmentation, and persona development with the Solution Marketing Manager (Energy)Work with the Solution Marketing Manager (Energy) to execute content strategy and thought leadership initiativesPartner with Market Development, Product Management, Engineering, Sales, and Solution Marketing teams to lead and create thought leadership contentWork with Product Management and Engineering to ensure technical accuracy of contentCollaborate with Marketing Services to incorporate visuals, diagrams, and infographicsPresent work and incorporate feedback from stakeholdersMonitor industry trends and propose new content opportunities to the Solution Marketing ManagerPerformance and OptimizationAnalyze content performance (downloads, engagement, lead generation, citations)Apply SEO and GEO best practices to maximize discoverabilityTrack quarterly Objectives and Key Results (OKRs) and participate in Solution Marketing team reviewsMonitor industry trends and identify new content opportunitiesManage content lifecycles, including editorial calendars, approvals, updates, and retirement of outdated assetsQualifications and ExperienceRequiredBachelor's degree in Marketing, Communications, Copywriting, Journalism, or related field35 years of content production experience in agency or in-house marketing teams3-5 years working in the Energy/Utility sector and/or optical networks with familiarity of grid infrastructureDemonstrated portfolio of long-form technical content (white papers, case studies, reports)Proven ability to distil complex concepts into impactful narrativesExperience collaborating with engineers, sales, customers, and technical leadersExperience writing executive-level, customer-facing, or PR-ready content for external publicationTechnical CompetenciesExpertise in long-form technical content creation (white papers, case studies, technical briefs)Understanding of content hierarchy and how to cascade thought leadership into solution and product narrativesStrong research, analysis, and synthesis capabilitiesUnderstanding of solution marketing for end-to-end systems and ability to write for different audiences (executive, technical, procurement)Knowledge of SEO, analytics, and content amplificationHigh-level editing and exceptional attention to detailProficiency in Microsoft Office/Office 365Ability to use AI tools for content ideation, content amplification, and researchAwareness of data privacy and compliance requirementsBehavioral CompetenciesClear communicator: Translates complex technical concepts into persuasive, audience-focused narrativesAnalytical researcher: Synthesizes industry data, standards, and trends into authoritative contentDetail-oriented: Ensures technical accuracy while maintaining creative storytellingSelf-motivated: Takes ownership of projects and drives resultsCollaborative: Builds strong relationships across Product Management, Engineering, Sales, and Marketing teamsAdaptable: Prioritizes effectively and stays resilient in a dynamic, fast-paced environmentWell organized: Strong prioritization and time managementWho You Will Work WithInterfaces InternalSolution Marketing Manager (Energy) (reporting line)Director of Solution MarketingSolution Marketing DepartmentMarketing Shared ServicesMarket Development Manager (Energy)Product Line ManagersSolutions Engineers, Design Engineers, Application Engineers, Field EngineersEnergy Sales TeamInterfaces ExternalUtilities, grid operators, EPCs, and industry partnersSales AgentsTrade publications and industry organizationsWhy This Role MattersYour content will:Position AFL as a thought leader in the rapidly evolving energy sector through authoritative white papers and industry insightsCreate a clear content hierarchy that connects industry thought leadership to specific AFL solutions and productsEnable sales teams with credible, technically-sound collateral at every level, from high-level industry trends to detailed product specificationsEducate the market on critical infrastructure challenges and how AFL's grid solutions address themBuild consistent narratives that cascade from thought leadership through solution content to product messagingInfluence industry conversations at the highest levelsDrive measurable business outcomes through lead generation and customer engagementSuccess MetricsYour impact will be measured by:On-time delivery of final draft contentDownloads, leads, and citations from published white papersCustomer satisfaction scores on content relevance and usefulnessIndustry mentions in trade press and at eventsWorking ConditionsHybrid, three days office, two days remote10% travel, domestic, and international