Director of Field Marketing

About Improveit:Improveit Home Remodeling is a 35-year industry leader in home improvement, known for high-quality products, an unmatched customer experience, and a culture built on performance, development, and fun. Our team is competitive, family-oriented, and driven by the shared goal of growth — both personally and professionally.We’re expanding in Louisville and seeking a proven Director of Field Marketing to build and lead our local field marketing and canvassing operations.Position Overview:The Director of Field Marketing will oversee all lead generation efforts within the Louisville market — including events, retail partnerships, and neighborhood canvassing. This leader will be responsible for recruiting, training, and managing a team that consistently drives high-quality leads to the sales organization.This is an on-site, hands-on leadership role ideal for a driven, metrics-minded professional who thrives in a fast-paced, high-performance culture.Key Responsibilities:Build, lead, and develop a high-performing team of field marketers, event specialists, and canvassing leadersExecute and optimize all local field marketing programs — home shows, retail events, partnerships, and door-to-door initiativesAchieve and exceed weekly and monthly lead generation targetsPartner closely with Sales Leadership to ensure lead quality, conversion rates, and performance alignmentManage staffing, scheduling, and logistics for all local marketing operationsTrack performance metrics and implement data-driven improvementsDrive motivation, culture, and accountability within the Louisville marketing teamAct as a brand ambassador for Improveit in the local communityQualifications:5+ years of experience in field marketing, canvassing, or events leadership (home improvement or consumer-facing preferred)Demonstrated success leading and scaling local teamsProven ability to hit aggressive performance targets in a metrics-driven environmentStrong leadership, coaching, and communication skillsExcellent organizational and problem-solving abilitiesWillingness to work evenings and weekends as needed for events and canvassing operationsWhat We Offer:Competitive base salary + performance bonusesFull benefits package (medical, dental, vision, 401k)Leadership training and career advancement opportunitiesA supportive, energetic, and success-driven cultureThe opportunity to shape and grow the Louisville marketPowered by JazzHR2ESWdDCYhG