Content Lead - Copywriting & Messaging (m/f/d)

Content Lead – Copywriting & MessagingCopenhagen (Denmark)A career driven by you.Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where content, copywriting, and clear messaging directly impact brand perception, product adoption, and business growth.This is a role for experienced content professionals who want to combine hands-on writing with content strategy ownership in a dynamic, cross-functional environment.For a career where you can shape how a product and brand communicate across markets, join our international community.Why this role is uniqueKey role in shaping content strategy and brand communication across EuropeStrong focus on hands-on copywriting across multiple channelsDirect impact on brand consistency, user experience, and conversionOwnership of tone-of-voice and messaging across teamsPart of a lean, high-performing teamWhat you'll doWrite clear, engaging copy across campaigns, web, email, and product experiencesDevelop content for sales enablement and marketing materialsEnsure alignment with positioning, value propositions, and GTM prioritiesAdapt messaging across audiences, markets, and funnel stagesOwn the content calendar and contribute to overall content planningDefine and maintain tone-of-voice and messaging guidelinesReview and improve content to ensure quality and consistency across channelsWhat you'll bring4+ years of experience in copywriting or content roles, ideally in B2B, SaaS, or techNative-level or near-native English writing skillsExperience across short-form and long-form contentStrong ability to structure messaging and write for specific outcomesExperience working cross-functionally with Marketing, Product, and DesignExperience building and applying content guidelinesStrong attention to detail and editorial judgmentConfidence using AI tools while maintaining high content qualityNice to haveExperience in marketplace or automotive environmentsBasic understanding of SEO and content performanceFamiliarity with tools like HubSpot, Miro, or similarA culture of growthWe offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.For a career where you can drive our business and shape your future, apply now.