Media Buyer & Paid Ads Specialist (In-House, Full-Time)

Job Opportunity: Media Buyer & Paid Ads Specialist (In-House, Full-Time) Location: Nashville, TN (In-House) - (Hybrid between In-office and remote) Company: Replace Your University Compensation: $60,000 – $75,000 per year (based on experience) Reports To: Director of Marketing About Replace Your University Replace Your University is on a mission to help families break free from the broken financial system and build lasting wealth. Our flagship program, Replace Your Mortgage, has helped thousands families learn to pay off their homes faster — on their current level of income. We’re now growing our team to make a bigger impact We’re looking for a strategic, execution-focused Media Buyer who’s ready to own performance, scale winning campaigns, and create ad systems that drive measurable revenue growth. Mission of the Role Own and scale profitable paid media campaigns — starting with Meta Ads, and expanding into YouTube, TikTok, and other platforms. You will write ad copy and video scripts, develop testing strategies, launch and optimize campaigns, and report daily on performance. You'll play a mission-critical role in driving leads, booked discovery calls and purchases for our highest-converting funnels. Key Responsibilities Strategy & Campaign Management Own and manage our core marketing funnels: Launch and test 10–15 new ad creatives per week Deliver 30 new ad scripts per month to our video team for production Maintain a live ad tracker sheet with all creatives, tests, and results Optimize full funnel: ads → opt-in pages → post-opt-in automation Performance Reporting Submit daily Slack/email updates including: Ad spend Result count Cost per result Optimizations/tests planned Weekly & monthly CPA trends Submit a weekly funnel performance report (Google Sheet) Ad metrics Funnel conversion rates Page analytics (opt ins, CVR, etc.) Creative & Copywriting Write ad headlines, primary texts, descriptions, and CTA variations Collaborate with the video and design team to ensure content aligns with strategy Use direct response frameworks (e.g., AIDA, PAS, “so you can”) for better conversion Technical Setup & Tracking Set up and manage Meta Pixels, Conversion API, Google Tags, and UTM tracking Ensure events are accurately attributed across ad platforms and our CRM (GoHighLevel) Meetings & Communication Weekly marketing team meeting Weekly meeting with Director of Marketing Additional meetings as needed Timely responses to messages during business hours (reply within 1.5 hours M–F) Outcomes to Hit in the First 90 Days Maintain CPA targets for active funnels Hit 4:1 ROAS on internal RYM funnels Maintain 2:1 ROAS on live event funnels Scale successful creatives and eliminate low performers quickly Launch paid campaigns on TikTok and YouTube by Month 3 You’ll Thrive in This Role If You: Have 3-5+ years of paid media buying experience (preferably Meta) Are a strong direct response copywriter Know how to interpret funnel math, KPIs, and attribution Are fluent with Meta CAPI, TikTok pixel, GTM, GA4, and ad tracking tools Think like a marketer first, platform expert second Move quickly, test often, and learn from data Are coachable, proactive, and thrive in a fast-paced, high-responsibility role Bonus: You have experience using GoHighLevel (GHL) and managing CRM integrations Compensation & Benefits $60,000 – $75,000 annual salary (based on experience) Bi-monthly pay schedule (1st and 15th of each month) 2 weeks of PTO after 30 days Opportunities for growth into more strategic leadership over time Application Instructions To apply, email derrickminyard@replaceyouruniversity.com and arielavery@replaceyouruniversity.com with the subject line: “Your Media Buyer” Include: Your resume Links to ad creatives and/or results (screenshots of ads manager results) you've produced Answers to the following questions: Application Questions: What are your career goals over the next 3 years, and how does this role fit into them? Describe a paid media campaign you managed where you significantly improved performance. What was the outcome, and what actions did you take to get there? What’s your personal approach to ad creative testing and optimization? Write a 2–4 sentence video ad script for a funnel that helps homeowners pay off their mortgage faster using our mathematically-proven strategy. Which ad platforms are you strongest on? Which do you want to master next? Have you ever missed a KPI or performance target? What happened, and how did you handle it? How do you stay current with changes in ad platforms? What’s your process for working with designers and video editors? Ready to Own the Numbers? If you’re a data-driven media buyer who wants to work with a company that’s changing lives and scaling fast, this is your chance to make a real impact. Pay: $60,000.00 - $75,000.00 per year Benefits: Paid time off Work Location: Hybrid remote in Franklin, TN 37067