Senior Digital Marketing Associate (Royce Investment Partners)

Our FirmRoyce & Associates, LP are pioneers in small-cap investing who’ve been actively managing portfolios since 1972. We specialize in actively managed strategies that invest in the broad and diverse small-cap universe with unparalleled knowledge and experience gained through more than four decades of investing. Royce & Associates, LP primarily conducts its business under the name Royce Investment Partners. In 2020, Franklin Templeton acquired Legg Mason Inc, parent company to Royce Investment Partners. Learn more about our firm by visiting us on the web, Royce Investment Partners.The Royce marketing team is a small collaborative group with an entrepreneurial spirit. We work to support the firm’s goals with the ultimate aim of building our brand and increasing engagement with clients and prospects.Senior Digital Marketing AssociateRoyce is seeking a hands-on digital marketer to manage the planning, execution, measurement, and optimization of the firm’s core digital marketing channels, including email, website content distribution, marketing automation, subscriptions, social promotion, as well as analytics reporting. This individual will serve as the day-to-day lead of Royce’s digital communications efforts, partnering with marketing, sales, and compliance to increase engagement with clients, prospects, and financial professionals; support product and content promotion; and drive traffic to royceinvest.com.The ideal candidate is both strategic and execution-oriented, with the ability to develop campaign plans, build and test digital communications, analyze performance, and recommend improvements across channels.ResponsibilitiesDigital Strategy, Campaigns, and Channel Management Develop and execute digital marketing plans that support Royce’s sales, marketing, brand awareness, client engagement, and product promotion objectivesOversee the day-to-day management of Royce’s primary digital marketing channels, including email, website content, marketing automation, and social media promotionPlan and execute recurring and short-term promotional campaignsRecommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionalsEmail Marketing and Marketing AutomationLead the day-to-day strategy and execution of Royce’s marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimizationConceptualize and execute email content and overall engagement strategyPrepare, format, test, and send recurring marketing emails, including weekly communications and promotional campaignsMaintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagementCoordinate with the firm’s Legal Department to ensure all emails and related content are compliance approved and filed with FINRA when necessary Test email content across devices and browsers for functionality, presentation, and user experienceMonitor email performance and use insights to improve subject lines, content structure, audience targeting, send timing, and engagementWebsite, Content Distribution, and Social Media Manage the content delivery process in Royce’s content management system, including entering, updating, reviewing, and publishing web contentBuild article drafts, coordinate proofs, and manage approvalsManage posting schedule of all website content while working with the team to choose masthead slot for each, as well as mapping all content to audienceCoordinate social media promotion for new and existing content, tailoring messaging and format by platformMaintain strong quality-control standards for all digital content, including proofreading, copyediting, link testing, formatting, and data accuracyAnalytics and ReportingManage digital analytics reporting across email, website, and social channelsUse analytics to identify opportunities to improve content distribution, metadata, audience targeting, client engagement, and website trafficBuild recurring and ad hoc reports that translate performance data into actionable recommendations for marketing and salesRequired Skills And Experience5 or more years of digital marketing experience, preferably in B2B financial services, asset management, or another regulated industryStrong hands-on experience with email marketing, marketing automation, segmentation, testing, and performance reportingExperience with marketing automation tools (e.g. Pardot, HubSpot, Marketo, etc.). Pardot-specific expertise is not required at hire, but the candidate will be expected to become proficient within the first three months Experience with web and/or marketing analytics (e.g., Google Analytics, Omniture, Coremetrics, etc.)Practical use of MS Excel for ad hoc reporting (VLOOKUPs, pivot tables, etc.)Highly proficient using HTML for formatting email and web contentBasic understanding of filtering/query logic for managing distribution listsFamiliarity with SEO, metadata optimization, UTM tagging, landing-page performance, and digital content optimization preferredMust be a self-starter, highly organized, and able to effectively work independently, as well as part of a teamExtremely detail-oriented and the ability to work across functional teams and all levels of the organizationDemonstrated history of independently managing tasks and meeting deadlinesHighly responsive with a strong dedication to client serviceExcellent written and interpersonal communication skillsBachelor's degree in marketing, communications, PR or relevant major preferredThis role works a hybrid schedule with a weekly balance of in office and remote days.CompensationAlong with base compensation employees are eligible for a 401(k) plan with match and health insurance. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. We expect the base salary for this position to range between $110K - $125K per yearRoyce & Associates is an equal opportunity employer. We offer competitive salaries and comprehensive benefits packages.