Campaign Analytics Manager

Company Overview Invictus Strategy & Solutions, LLC is a Service-Disabled Veteran-Owned Small Business (SDVOSB) providing strategic workforce solutions to mission-critical government and commercial operations. From cleared federal programs to complex financial services initiatives, we deliver top-tier professionals who drive performance, compliance, and results. Our commitment to operational excellence and customer alignment makes us the partner of choice for organizations seeking agile and reliable talent solutions. Summary Invictus is seeking an experienced Campaign Analytics Manager to lead advanced analytics supporting credit card marketing, offer segmentation, and campaign performance optimization. This role focuses on delivering actionable insights that drive profitable portfolio growth through data driven decision making. The Campaign Analytics Manager will manage complex marketing analytics initiatives across existing and prospective cardholder populations, working closely with risk, finance, and business stakeholders. This role is highly analytical, business facing, and central to shaping segmented offer strategies, usage growth, and retention performance. This is a hybrid role based in Tysons, Virginia, initially structured as a 1099 engagement with the opportunity to convert to a full time W2 position after six months. Responsibilities Lead and execute analytics supporting segmented credit card offer and campaign strategies Manage complex data programming and analysis to identify profitable customer and prospect segments Analyze behavioral, demographic, credit risk, and third-party data to support targeting decisions Design and evaluate marketing tests and test and learn strategies across the cardholder lifecycle Partner with leadership to assess and refine strategies aimed at increasing card usage and retention Evaluate and enhance statistical models developed by vendors or internal teams Develop independent engagement models and scorecards supporting spend, retention, pricing, and targeting Monitor and validate model performance in alignment with governance standards Build sophisticated SQL queries to identify underperforming segments and optimize campaign universes Support campaign performance analysis across direct mail, digital, mobile, call center, branch, and statement channels Develop financial and profitability models to evaluate performance by segment, vintage, and product Support development of account and product level P and L analysis for portfolio management Interpret analytical results and clearly communicate findings and recommendations to decision makers Collaborate with Credit Risk, Finance, and other teams to ensure consistent and accurate reporting Required Skills and Key Competencies: Bachelor’s degree in Economics, Finance, Statistics, Engineering, Computer Science, or a related quantitative discipline Minimum of five years of experience supporting credit card or consumer lending analytics within financial services Experience spanning marketing analytics, performance evaluation, optimization, and business strategy Minimum of three years of experience managing analytics projects or initiatives Strong hands-on expertise in SQL and Tableau with experience working on large datasets Experience with Snowflake is preferred Demonstrated experience with statistical analysis including A/B testing, regression, and time series forecasting Knowledge of segmentation, predictive modeling, financial modeling, and analytical methodologies Experience with model development, validation, and performance monitoring is preferred Familiarity with data warehousing and business intelligence platforms Preferred Skills and Experience: Proven experience managing end to end campaign analytics from data extraction through insight delivery Strong understanding of how analytics drives marketing strategy and portfolio profitability Comfortable engaging with senior stakeholders and translating data into business recommendations Detail oriented with the ability to balance analytical rigor and execution speed Collaborative mindset with the confidence to influence cross functional partners Compensation and Benefits: Hourly Rate: $80 per hour Engagement Type: 1099 contract Conversion Opportunity: Eligible for W2 conversion after six months Work Model: Hybrid based in Tysons, Virginia We are not able to provide sponsorship for this role, and we cannot accept OPT or F1 visas. EEO Statement Invictus Strategy & Solutions is an equal opportunity employer. All qualified applicants will receive consideration without regard to any protected characteristic. Pay: Up to $80.00 per hour Benefits: 401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Professional development assistance Tuition reimbursement Vision insurance Application Question(s): What is your desired compensation? Experience: SQL: 1 year (Preferred) Snowflake: 1 year (Preferred) consumer lending analytics: 2 years (Preferred) credit card marketing campaigns: 2 years (Preferred) Ability to Commute: Tysons Corner, VA 22102 (Required) Work Location: Hybrid remote in Tysons Corner, VA 22102