Customer Strategy Manager

6-12 month contract to hire 4 days onsite Miami, FLJob Description:Insight Global's client is looking for a Manager, Journey Orchestration to own and drive the strategy behind how millions of customers experience our brand across digital and CRM channels.This role sits at the intersection of CRM, customer strategy, analytics, and digital experience.Preferred Experience:4+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestrationStrong background executing enterprise‑level customer journey strategyExperience designing, building, and optimizing lifecycle or funnel journeysHands‑on experience with CRM platforms (Salesforce Marketing Cloud a plus, but not required)Experience working in large, complex e‑commerce environmentsStrong analytical mindset with the ability to use data to inform strategyComfortable leading through influence and communicating with multiple stakeholdersWhat You’ll Be DoingOwn the end‑to‑end customer journey strategy, with an initial focus on commercial and transactional emailDesign, build, and optimize customer lifecycle journeys using CRM and personalization toolsUse data and analytics to understand customer behavior and guide customer experience decisionsPartner closely with marketing, product, analytics, engineering, and content teams to translate strategy into executionEvaluate the current digital and CRM environment and recommend process and journey improvementsAnalyze performance (clicks, engagement, trends) to understand what’s working and whyPresent insights, recommendations, and strategy clearly to senior stakeholdersAct as the strategic owner for customer journey orchestration initiatives