Manager - D2C Site Experience (Kérastase & Shu Uemura)

Job TitleManager, D2C Site Experience (Kérastase & Shu Uemura)DivisionPPDLocationNew York, NYReports ToAVP, D2C Site Lead (Kérastase & Shu Uemura)Role OverviewThe role of Manager, D2C Site Experience is to lead Kérastase & Shu Uemura's digital product roadmap and user experience (UX) strategy for its D2C eCommerce channel. The Manager owns the on‐site consumer journey, creating a best‐in‐class experience from initial engagement to final purchase. This involves identifying and removing any friction points throughout the consumer journey funnel, ultimately maximizing conversions.ResponsibilitiesUX Strategy & Optimization: Develop and champion the brand's UX strategy, leveraging data‐driven insights, competitive analysis, and iterative testing. Constantly seek innovative ways to improve the consumer journey.Product Detail Pages: Oversee the development and asset management process for product detail pages on the brand's website.Performance Analysis & Reporting: Monitor key website KPIs, industry benchmarks, and customer expectations. Analyze customer journeys to maximize the effectiveness and ROI of site features and initiatives.Technical Collaboration: Collaborate with developers to implement necessary technical enhancements and address site‐wide issues impacting user experience.Vendor Management: Manage relationships with third‐party vendors.A/B Testing & Optimization: Partner with the L'Oreal USA Testing & Optimization team to conduct user and A/B testing, optimizing the site based on data‐driven insights and eCommerce trends.SEO & GEO Enhancement: Integrate SEO & GEO best practices within the site framework to drive organic traffic and conversions.Team Management: Manage and mentor a Site Merchandising Manager who is responsible for hands‐on keyboard support and execution of site merchandising tasks with LUSA IT/site merch agency.Required QualificationsBachelor's degree required.7+ years of experience in product management and eCommerce, preferably with a background in technology or a related field.Proven ability to solve problems creatively, prioritize initiatives, and anticipate business needs.Strong product management skills with a demonstrated ability to overcome obstacles and deliver results iteratively.Experience optimizing user site experience through product management principles.Strong leadership, entrepreneurial spirit, and ability to build effective partnerships across all levels. Proven ability to manage and develop direct reports.Excellent analytical and problem‐solving skills, with the ability to translate complex data into actionable insights.Passion for user‐centric design, commitment to research, and competitive analysis.Proficiency in A/B testing and conversion rate optimization.Strategic thinking, innovation, and sound business judgment.Strong communication, presentation, and interpersonal skills.Ability to prioritize, manage multiple responsibilities, and demonstrate strong attention to detail.Self‐motivated, results‐oriented, and strategic thinker.Excellent time management and prioritization skills.Preferred QualificationsExperience with user experience, platform usability, and service offerings is a plus.Experience with Google Analytics and Salesforce Commerce Cloud (SFCC) preferred.Technical proficiency in content management systems, including merchandising a plus.BenefitsCompetitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E‐learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsEqual Opportunity EmployerWe are an equal opportunity employer and take pride in a diverse environment. We do not discriminate by race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.Accommodation StatementIf you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting careers@loreal.com .#J-18808-Ljbffr