{"schemaVersion":"jobsearcher.job.v1","id":"8fe05cab625cd2c154e351ee","url":"https://jobsearcher.com/jobs/8fe05cab625cd2c154e351ee","canonicalUrl":"https://jobsearcher.com/jobs/8fe05cab625cd2c154e351ee","title":"Sr. Technical Program Manager, Marketing Technology","description":"Marketing technology only works when the systems behind it are reliable, observable, and built to scale. As marketing becomes more data-driven, more automated, and more AI-enabled, we need someone who can move between technical details, cross-functional execution, and operational improvement without losing momentum.The Sr. Technical Program Manager, Marketing Technology sits at the intersection of marketing systems, attribution, analytics, implementation quality, and AI-enabled workflows. You'll help own how we deliver MarTech initiatives across mobile, web, vendor integrations, and measurement systems-- and you'll be hands-on enough to investigate when tracking, attribution, or data flows are not behaving as expected. This is not a coordination-only TPM role. You'll translate business needs into clear plans, align teams around execution, debug implementation issues, and help build a more scalable, reliable marketing technology ecosystem.This role is a part of the Paid Media & Growth team, alongside Marketing Analytics and Marketing Engineering, providing marketing solutions for the Match Group portfolio of brands.Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms - it’s the foundation of every team we hire.How You'll Make an Impact:Program & Technical OwnershipLead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systemsTranslate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plansPartner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work movingDrive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communicationHelp make MarTech projects easier to scope, easier to ship, and easier to support after launchPerform troubleshooting and evaluate outcomes post launch to ensure correctness of implementationTracking, Attribution & MeasurementSupport and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendorsInvestigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gapsValidate tracking implementations across iOS, Android, web, and backend systemsPartner with Analytics and Data teams to improve measurement quality, governance, and consistencyHelp ensure marketing and analytics teams can trust the data they use to make decisionsMarTech Operations & AI-Enabled WorkflowsSupport and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational toolingBuild documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operateUse AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshootingHelp identify opportunities for better monitoring, internal tooling, and more resilient MarTech operationsMake marketing technology systems more scalable, observable, and reliable over timeWe Could Be a Match If:You have 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical roleYou understand mobile and web attribution systems and know how tracking implementations can break across platformsYou have hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platformsYou can work directly with engineers, read technical implementation details, and investigate issues independentlyYou are comfortable debugging tracking, attribution, and measurement problems across multiple systemsYou can turn ambiguous business needs into clear requirements, execution plans, and operational workflowsYou are organized enough to drive complex cross-functional programs, but technical enough to know when the details matterYou are comfortable operating in fast-moving environments where priorities shift and systems are not always perfectly documentedYou are curious about how AI and automation can make technical operations faster, smarter, and more repeatableBonus Points:Experience with server-side tagging, SQL, APIs, mobile app event instrumentation, deep linking, MMP integrations, or marketing data pipelinesFamiliarity with AI tooling, internal automation, or AI-assisted investigation workflowsExperience supporting large-scale paid marketing ecosystemsExposure to cloud infrastructure, data warehouses, event-driven architectures, or observability toolsExperience working with dating, subscription, mobile app, or performance marketing businessesWhy Match Group?Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-beingFinancial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security Unplug – Generous PTO and 14 paid holidays so you can unplugCareer – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your workFamily – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period. If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage. #MG","company":"Match Group","rawCompany":"match group","city":"Millbrae","state":"CA","isRemote":false,"isActive":false,"createdAt":"2026-06-17T01:53:07.263Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"15-1299.09","title":"Information Technology Project Managers","slug":"information-technology-project-managers"}],"industries":[{"code":"513210","title":"Software Publishers","slug":"software-publishers"},{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"541512","title":"Computer Systems Design Services","slug":"computer-systems-design-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Sr. Technical Program Manager, Marketing Technology","description":"Marketing technology only works when the systems behind it are reliable, observable, and built to scale. As marketing becomes more data-driven, more automated, and more AI-enabled, we need someone who can move between technical details, cross-functional execution, and operational improvement without losing momentum.The Sr. Technical Program Manager, Marketing Technology sits at the intersection of marketing systems, attribution, analytics, implementation quality, and AI-enabled workflows. You'll help own how we deliver MarTech initiatives across mobile, web, vendor integrations, and measurement systems-- and you'll be hands-on enough to investigate when tracking, attribution, or data flows are not behaving as expected. This is not a coordination-only TPM role. You'll translate business needs into clear plans, align teams around execution, debug implementation issues, and help build a more scalable, reliable marketing technology ecosystem.This role is a part of the Paid Media & Growth team, alongside Marketing Analytics and Marketing Engineering, providing marketing solutions for the Match Group portfolio of brands.Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms - it’s the foundation of every team we hire.How You'll Make an Impact:Program & Technical OwnershipLead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systemsTranslate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plansPartner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work movingDrive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communicationHelp make MarTech projects easier to scope, easier to ship, and easier to support after launchPerform troubleshooting and evaluate outcomes post launch to ensure correctness of implementationTracking, Attribution & MeasurementSupport and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendorsInvestigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gapsValidate tracking implementations across iOS, Android, web, and backend systemsPartner with Analytics and Data teams to improve measurement quality, governance, and consistencyHelp ensure marketing and analytics teams can trust the data they use to make decisionsMarTech Operations & AI-Enabled WorkflowsSupport and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational toolingBuild documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operateUse AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshootingHelp identify opportunities for better monitoring, internal tooling, and more resilient MarTech operationsMake marketing technology systems more scalable, observable, and reliable over timeWe Could Be a Match If:You have 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical roleYou understand mobile and web attribution systems and know how tracking implementations can break across platformsYou have hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platformsYou can work directly with engineers, read technical implementation details, and investigate issues independentlyYou are comfortable debugging tracking, attribution, and measurement problems across multiple systemsYou can turn ambiguous business needs into clear requirements, execution plans, and operational workflowsYou are organized enough to drive complex cross-functional programs, but technical enough to know when the details matterYou are comfortable operating in fast-moving environments where priorities shift and systems are not always perfectly documentedYou are curious about how AI and automation can make technical operations faster, smarter, and more repeatableBonus Points:Experience with server-side tagging, SQL, APIs, mobile app event instrumentation, deep linking, MMP integrations, or marketing data pipelinesFamiliarity with AI tooling, internal automation, or AI-assisted investigation workflowsExperience supporting large-scale paid marketing ecosystemsExposure to cloud infrastructure, data warehouses, event-driven architectures, or observability toolsExperience working with dating, subscription, mobile app, or performance marketing businessesWhy Match Group?Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-beingFinancial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security Unplug – Generous PTO and 14 paid holidays so you can unplugCareer – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your workFamily – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period. If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage. #MG","datePosted":"2026-06-17T01:53:07.263Z","dateModified":"2026-06-17T01:53:07.263Z","hiringOrganization":{"@type":"Organization","name":"Match Group","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Millbrae","addressRegion":"CA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"8fe05cab625cd2c154e351ee"},"url":"https://jobsearcher.com/jobs/8fe05cab625cd2c154e351ee"}}