{"schemaVersion":"jobsearcher.job.v1","id":"8eb4fdfc23d27a5977de7183","url":"https://jobsearcher.com/jobs/8eb4fdfc23d27a5977de7183","canonicalUrl":"https://jobsearcher.com/jobs/8eb4fdfc23d27a5977de7183","title":"Senior Marketer, AI Driven Customer Reference Program","description":"POS-16578\nRole Summary\nOur mission at HubSpot is to help millions of organizations grow better. We do that by building software, tools, and experiences that help businesses grow with confidence.\nThe Customer Reference Program (CRP) is a strategic part of our go-to-market motion, helping prospects hear directly from customers who have grown better with us. By creating trusted peer validation, the program accelerates buying decisions, strengthens customer advocacy, and reinforces HubSpot's competitive position.\nWe're looking for a Senior Marketer to lead and evolve the Customer Reference Program into an AI-enabled, data-driven function that scales with our business. In this highly cross-functional individual contributor role, you'll shape how customer advocacy supports enterprise selling, expands across HubSpot's growing product portfolio, and becomes an even stronger competitive advantage.\nWhat You'll Do\nOwn the end-to-end strategy and operations of HubSpot's Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance.\nPartner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey.\nBuild and maintain a diverse advocate community that reflects HubSpot's evolving products, customer segments, industries, and strategic priorities.\nDevelop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency.\nProvide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale.\nDesign and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation.\nDevelop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references.\nMeasure and optimize program performance using KPIs such as reference fulfillment speed, advocate engagement, sales adoption, pipeline influence, and deal acceleration.\nIdentify opportunities to improve program processes, automation, reporting, and customer experiences through continuous experimentation and data-driven decision-making.\nServe as the primary subject matter expert for the Customer Reference Program across HubSpot's go-to-market organization.\nWhat You'll Bring\nRequired Qualifications\nProven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.\nExperience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.\nDemonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.\nExperience working within B2B SaaS or technology organizations.\nExperience with CRM platforms, marketing automation tools, or sales engagement technologies.\nStrong cross-functional leadership skills with the ability to influence without formal authority.\nExcellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.\nExceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.\nAbility to balance strategic thinking with hands-on execution in a fast-paced environment.\nNice-to-Have Qualifications\nExperience supporting global go-to-market organizations.\nFamiliarity with customer lifecycle marketing, customer communities, or executive advocacy programs.\nExperience measuring customer advocacy influence across the sales funnel.\nExperience measuring pipeline influence, revenue attribution, or sales enablement effectiveness.\nWhere You'll Work\nLocation: United States\nWork Location: Remote\nTravel: Up to one annual trip.\nApplication Requirements\nApplications must be submitted by: Thursday, July 23 at 5pm ET\nResume language: English\nResume: Required\nCover letter: Optional\n\nWe know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply — we'd love to hear from you.\nIf you need accommodations or assistance due to a disability, please reach out to us using this form.\nAt HubSpot, we value both flexibility and connection. Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.\nIf you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements\nMassachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\nGermany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.\nIndia Applicants: link to HubSpot India's equal opportunity policy here.\nAbout HubSpot\nHubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.\nAt HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.\nWe're building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.\nRecognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.\nExplore more:\nHubSpot Careers\nLife at HubSpot on Instagram\nHubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.","company":"Hubspot","rawCompany":"hubspot","city":"Los Angeles","state":"CA","isRemote":false,"isActive":false,"createdAt":"2026-08-04T22:07:58.823Z","occupations":[{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"11-2022.00","title":"Sales Managers","slug":"sales-managers"}],"industries":[{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"},{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"513210","title":"Software Publishers","slug":"software-publishers"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Senior Marketer, AI Driven Customer Reference Program","description":"POS-16578\nRole Summary\nOur mission at HubSpot is to help millions of organizations grow better. We do that by building software, tools, and experiences that help businesses grow with confidence.\nThe Customer Reference Program (CRP) is a strategic part of our go-to-market motion, helping prospects hear directly from customers who have grown better with us. By creating trusted peer validation, the program accelerates buying decisions, strengthens customer advocacy, and reinforces HubSpot's competitive position.\nWe're looking for a Senior Marketer to lead and evolve the Customer Reference Program into an AI-enabled, data-driven function that scales with our business. In this highly cross-functional individual contributor role, you'll shape how customer advocacy supports enterprise selling, expands across HubSpot's growing product portfolio, and becomes an even stronger competitive advantage.\nWhat You'll Do\nOwn the end-to-end strategy and operations of HubSpot's Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance.\nPartner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey.\nBuild and maintain a diverse advocate community that reflects HubSpot's evolving products, customer segments, industries, and strategic priorities.\nDevelop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency.\nProvide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale.\nDesign and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation.\nDevelop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references.\nMeasure and optimize program performance using KPIs such as reference fulfillment speed, advocate engagement, sales adoption, pipeline influence, and deal acceleration.\nIdentify opportunities to improve program processes, automation, reporting, and customer experiences through continuous experimentation and data-driven decision-making.\nServe as the primary subject matter expert for the Customer Reference Program across HubSpot's go-to-market organization.\nWhat You'll Bring\nRequired Qualifications\nProven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.\nExperience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.\nDemonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.\nExperience working within B2B SaaS or technology organizations.\nExperience with CRM platforms, marketing automation tools, or sales engagement technologies.\nStrong cross-functional leadership skills with the ability to influence without formal authority.\nExcellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.\nExceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.\nAbility to balance strategic thinking with hands-on execution in a fast-paced environment.\nNice-to-Have Qualifications\nExperience supporting global go-to-market organizations.\nFamiliarity with customer lifecycle marketing, customer communities, or executive advocacy programs.\nExperience measuring customer advocacy influence across the sales funnel.\nExperience measuring pipeline influence, revenue attribution, or sales enablement effectiveness.\nWhere You'll Work\nLocation: United States\nWork Location: Remote\nTravel: Up to one annual trip.\nApplication Requirements\nApplications must be submitted by: Thursday, July 23 at 5pm ET\nResume language: English\nResume: Required\nCover letter: Optional\n\nWe know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply — we'd love to hear from you.\nIf you need accommodations or assistance due to a disability, please reach out to us using this form.\nAt HubSpot, we value both flexibility and connection. Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.\nIf you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements\nMassachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\nGermany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.\nIndia Applicants: link to HubSpot India's equal opportunity policy here.\nAbout HubSpot\nHubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.\nAt HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.\nWe're building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.\nRecognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.\nExplore more:\nHubSpot Careers\nLife at HubSpot on Instagram\nHubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.","datePosted":"2026-08-04T22:07:58.823Z","dateModified":"2026-08-04T22:07:58.823Z","hiringOrganization":{"@type":"Organization","name":"Hubspot","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Los Angeles","addressRegion":"CA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"8eb4fdfc23d27a5977de7183"},"url":"https://jobsearcher.com/jobs/8eb4fdfc23d27a5977de7183"}}