{"schemaVersion":"jobsearcher.job.v1","id":"8d8654381c1cd58db76d5ff1","url":"https://jobsearcher.com/jobs/8d8654381c1cd58db76d5ff1","canonicalUrl":"https://jobsearcher.com/jobs/8d8654381c1cd58db76d5ff1","title":"Sr. Data & Integration Architect","description":"Sr. Data & Integration Architect\r\nWe are seeking an experienced Data & Integration Architect to design, build, and maintain robust marketing data pipelines. This role focuses on integrating platforms such as Sitecore and Salesforce , ensuring strong data governance, and enabling AI-driven analytics to support personalized buyer journeys.\r\nExperience: 12+ years of relevant experience\r\nLocation: Irving, TX; 3 days onsite per week.\r\nKey Responsibilities\r\nDesign, build, and maintain data pipelines to ingest, transform, and model marketing and engagement data using Databricks or similar environments.\r\nDevelop integrations across Sitecore, Google Marketing Platform, 6sense, LinkedIn, Salesforce , and other digital platforms to provide end-to-end visibility into the buyer journey.\r\nPartner with IT and data teams to align marketing data with enterprise standards for governance, quality, and security.\r\nCreate unified data models that connect engagement data, content consumption, account signals, and opportunity data to support analytics and journey-based insights.\r\nData Readiness\r\nCollaborate with the MarTech team to ensure marketing platforms are configured and documented to support analytics and AI use cases.\r\nDefine and communicate data capture standards , tagging requirements, and event tracking structures for complete buyer journey visibility.\r\nCreate and maintain data dictionaries, taxonomies, and schemas to ensure consistent and reliable data for analytics.\r\nServe as the primary liaison between Analytics and MarTech teams, translating analytical and modeling requirements into platform configuration and integration needs.\r\nConduct data audits to validate alignment of critical events, attributes, and identifiers across systems.\r\nDefine and maintain frameworks for capturing and structuring web behavior, personalization events, and user interactions within Sitecore and related systems.\r\nEnsure engagement signals and content interactions are linked to known accounts and individuals for journey analysis and personalization.\r\nSupport analytics teams in leveraging web data to identify buying-stage patterns and trigger tailored recommendations.\r\nPartner with marketing AI specialists to ensure data structures support advanced use cases, including:\r\nBuyer journey stage prediction\r\nNext-best-action and next-best-content modeling\r\nAudience and account-level engagement scoring\r\nPersonalized experience and content recommendation frameworks\r\nDesign and maintain data pipelines that make behavioral and engagement data AI-ready .\r\nEnsure all marketing data is connected and contextualized for AI-driven insights.\r\nEvaluate and implement emerging technologies that enhance marketing's ability to predict, personalize, and optimize engagement.\r\nEducational Qualifications\r\nEngineering Degree: BE / ME / BTech / MTech / BSc / MSc\r\nTechnical certifications in multiple technologies are desirable\r\nSkills\r\nMandatory Skills\r\nStrong experience in data pipeline development using Databricks, Spark, SQL, and Python\r\nHands-on experience with Google Analytics, Google Sense, Sitecore Personalization, Azure Data Factory, and Databricks\r\nExpertise in integrating marketing platforms such as Sitecore, Google Marketing Platform, Salesforce, LinkedIn, and 6sense\r\nSolid understanding of data modeling, governance, and security standards\r\nKnowledge of digital marketing data structures, tagging, and event tracking\r\nProven ability to collaborate with IT and Analytics teams for data alignment\r\nGood-to-Have Skills\r\nFamiliarity with cloud platforms such as Azure, AWS, or GCP\r\nUnderstanding of AI/ML use cases in marketing, including journey prediction and personalization\r\nExperience with web analytics and personalization frameworks , particularly Sitecore\r\nSkills in data visualization tools such as Power BI or Tableau\r\nAwareness of emerging technologies like Customer Data Platforms (CDPs) and identity resolution\r\nSeniority level\r\nMid-Senior level\r\nEmployment type\r\nContract\r\nJob function\r\nInformation Technology\r\nIndustries\r\nIT Services and IT Consulting\r\nReferrals increase your chances of interviewing at AddSource by 2x.\r\nGet notified about new Integration Architect jobs in Irving, TX .\r\nJ-18808-Ljbffr","company":"Addsource","rawCompany":"addsource","city":"Irving","state":"TX","isRemote":false,"isActive":true,"createdAt":"2026-04-09T09:10:37.901Z","occupations":[{"code":"15-1243.01","title":"Data Warehousing Specialists","slug":"data-warehousing-specialists"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"15-1243.00","title":"Database Architects","slug":"database-architects"}],"industries":[{"code":"541512","title":"Computer Systems Design Services","slug":"computer-systems-design-services"},{"code":"541511","title":"Custom Computer Programming Services","slug":"custom-computer-programming-services"},{"code":"513210","title":"Software Publishers","slug":"software-publishers"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Sr. Data & Integration Architect","description":"Sr. Data & Integration Architect\r\nWe are seeking an experienced Data & Integration Architect to design, build, and maintain robust marketing data pipelines. This role focuses on integrating platforms such as Sitecore and Salesforce , ensuring strong data governance, and enabling AI-driven analytics to support personalized buyer journeys.\r\nExperience: 12+ years of relevant experience\r\nLocation: Irving, TX; 3 days onsite per week.\r\nKey Responsibilities\r\nDesign, build, and maintain data pipelines to ingest, transform, and model marketing and engagement data using Databricks or similar environments.\r\nDevelop integrations across Sitecore, Google Marketing Platform, 6sense, LinkedIn, Salesforce , and other digital platforms to provide end-to-end visibility into the buyer journey.\r\nPartner with IT and data teams to align marketing data with enterprise standards for governance, quality, and security.\r\nCreate unified data models that connect engagement data, content consumption, account signals, and opportunity data to support analytics and journey-based insights.\r\nData Readiness\r\nCollaborate with the MarTech team to ensure marketing platforms are configured and documented to support analytics and AI use cases.\r\nDefine and communicate data capture standards , tagging requirements, and event tracking structures for complete buyer journey visibility.\r\nCreate and maintain data dictionaries, taxonomies, and schemas to ensure consistent and reliable data for analytics.\r\nServe as the primary liaison between Analytics and MarTech teams, translating analytical and modeling requirements into platform configuration and integration needs.\r\nConduct data audits to validate alignment of critical events, attributes, and identifiers across systems.\r\nDefine and maintain frameworks for capturing and structuring web behavior, personalization events, and user interactions within Sitecore and related systems.\r\nEnsure engagement signals and content interactions are linked to known accounts and individuals for journey analysis and personalization.\r\nSupport analytics teams in leveraging web data to identify buying-stage patterns and trigger tailored recommendations.\r\nPartner with marketing AI specialists to ensure data structures support advanced use cases, including:\r\nBuyer journey stage prediction\r\nNext-best-action and next-best-content modeling\r\nAudience and account-level engagement scoring\r\nPersonalized experience and content recommendation frameworks\r\nDesign and maintain data pipelines that make behavioral and engagement data AI-ready .\r\nEnsure all marketing data is connected and contextualized for AI-driven insights.\r\nEvaluate and implement emerging technologies that enhance marketing's ability to predict, personalize, and optimize engagement.\r\nEducational Qualifications\r\nEngineering Degree: BE / ME / BTech / MTech / BSc / MSc\r\nTechnical certifications in multiple technologies are desirable\r\nSkills\r\nMandatory Skills\r\nStrong experience in data pipeline development using Databricks, Spark, SQL, and Python\r\nHands-on experience with Google Analytics, Google Sense, Sitecore Personalization, Azure Data Factory, and Databricks\r\nExpertise in integrating marketing platforms such as Sitecore, Google Marketing Platform, Salesforce, LinkedIn, and 6sense\r\nSolid understanding of data modeling, governance, and security standards\r\nKnowledge of digital marketing data structures, tagging, and event tracking\r\nProven ability to collaborate with IT and Analytics teams for data alignment\r\nGood-to-Have Skills\r\nFamiliarity with cloud platforms such as Azure, AWS, or GCP\r\nUnderstanding of AI/ML use cases in marketing, including journey prediction and personalization\r\nExperience with web analytics and personalization frameworks , particularly Sitecore\r\nSkills in data visualization tools such as Power BI or Tableau\r\nAwareness of emerging technologies like Customer Data Platforms (CDPs) and identity resolution\r\nSeniority level\r\nMid-Senior level\r\nEmployment type\r\nContract\r\nJob function\r\nInformation Technology\r\nIndustries\r\nIT Services and IT Consulting\r\nReferrals increase your chances of interviewing at AddSource by 2x.\r\nGet notified about new Integration Architect jobs in Irving, TX .\r\nJ-18808-Ljbffr","datePosted":"2026-04-09T09:10:37.901Z","dateModified":"2026-04-09T09:10:37.901Z","hiringOrganization":{"@type":"Organization","name":"Addsource","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Irving","addressRegion":"TX","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"8d8654381c1cd58db76d5ff1"},"url":"https://jobsearcher.com/jobs/8d8654381c1cd58db76d5ff1"}}