Manager, Shopper Commerce

Manager, Shopper CommerceAt Bel, we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel, GoGo squeeZ, The Laughing Cow, and Boursin, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.The Associate Shopper Commerce Manager supports the development and execution of best-in-class omnichannel shopper marketing and commerce strategies that drive brand equity, household penetration and loyalty for Bel Brands, including fruit, vegetables, cheese and yogurts products. Reporting to the Senior Manager of US Shopper Commerce, this role partners closely with Brand Marketing, Sales and agency teams to help deliver innovative, data-driven programming that wins at the point of purchase – both in-store and online. This role will leverage insights, analytics and emerging tools (including AI) to support optimization of shopper engagement and help drive conversion, visibility, and category growth across priority retail partners.This is a highly cross-functional role requiring a proactive, solutions-oriented contributor who takes ownership, moves with urgency, and is motivated to build and scale impactful programs.Essential Duties and ResponsibilitiesStrategy Leadership: Support the development and execution of the annual shopper commerce strategy, integrating national brand campaigns with retailer-specific activation plans across multiple brands and categoriesCross-Functional Leadership & Execution: Serve as a key day-to-day partner across Sales, Brand, Digital Commerce, and agency partners to bring programs to market with speed and excellenceRetailer Partnerships & Omnichannel Execution: Support development of strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversionBudget & Resource Management: Support shopper commerce budget planning, allocation, and ROI measurement for assigned accountsInnovation & Continuous Improvement: Advance testing and adoption of new capabilities and tools (including AI), for personalized shopper engagement, measurement, and content creationSkills and QualificationsBachelor's degree in Marketing, Business, or related fieldMinimum 3+ years of progressive CPG shopper marketing, brand or omnichannel commerce experienceStrong organizational skills and attention to detail, with ability to manage multiple priorities and deliver high-quality workExceptional project management, cross-functional collaboration, and analytical skillsPassion for purpose-driven brands and an innovative mindsetWork is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines, and other concerns. Occasional travel may be required.Base Salary: $110,000 - $120,000 Bonus opportunity: 20% 401k Match PTO, Medical, Dental and Vision coverage from Day OneBel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws.