Head of Marketing (Lancaster)

A leading, progressive, and rapidly growing home services organization — known for high-volume operations, rapid expansion, and a top-performing inbound marketing engine — is seeking a Head of Marketing for a newly created role. This digitally driven company generates 100% of its revenue through paid social campaigns and is looking for a true social media expert to own, scale, and elevate that engine.As the Head of Social Media Marketing, you'll lead a high-velocity, performance-driven advertising ecosystem. You'll oversee strategy, campaign execution, optimization, analytics, and budget management, ensuring a nonstop flow of inbound leads. You'll directly manage a Marketing/Lead Coordinator and collaborate closely with Sales Support to keep the pipeline running at full speed.Key ResponsibilitiesOwn and scale the paid social marketing engine that drives all inbound revenue.Run high-volume campaigns with $500K+ in total ad spend and fast daily pacing.Build and optimize creative cycles, targeting, segmentation, and funnel performance.Execute rigorous A/B testing across creative, messaging, and landing experiences.Lead analytics, reporting, attribution, and forecasting.Manage budget oversight, pacing, and ROI targets.Guide a Marketing/Lead Coordinator and align with Sales Support teams.What You BringDeep expertise in social media performance marketing, ideally for hands-on service industries.Hands-on experience managing high-value ad campaigns of no less than $500K monthly.Advanced skills in testing, data analysis, optimization, and performance strategy.Strong budget management, forecasting, and decision-making abilities.Leadership experience in marketing or growth-driven environments.A fast-paced, experimentation-driven mindset.About the OpportunityLead the most critical function in the company.Full ownership, autonomy, and strategic influence, reporting directly to the CEO.Join a rapidly expanding market leader with a modern digital growth engine.